Effective information services are those that accurately meet the needs of the client base. In order to establish what products and services are required we, as information professionals, must understand not only what information products and services our clients need to do their jobs, but also what they do with the information we provide to them and how that contributes to organisational success. By understanding why the information is needed we can accurately define and prioritise our products and services (and consequently our resourcing and budgets) and define how the information must be packaged to be most useful. We can also identify those tasks or business processes that are supported by information that we provide and rate the criticality of the information to the successful completion of the task or process. This is invaluable when promoting your service as a core corporate function rather than an overhead.

This seminar discusses why identifying your clients needs is critical to the future viability of your service. It introduces the process of identifying client needs as a research process that has a number of stages. It describes the comprehensive planning stage that defines the objectives, scopes the project, allocates resources (human, technical, financial etc.) and determines an appropriate survey methodology and discusses the critical issues associated with the data collection and analysis stages.
 

WHEN: Tuesday, March 15, 1:45pm-3:30pm

WHERE:  Library of Congress, Madison Building, LM 223, 101 Independence Ave, SE, Washington, DC.

COST & REGISTRATION:  Free for members; $10 for non-members.  Seating is limited.  Click on the PayPal link below AND RSVP to Deborah Brightwell.