WHAT:  Perception is Reality - Creating your Elevator Talk and Nine Other Practical Marketing Ideas to Promote your Information Function.  Anne Caputo, Director of Knowledge & Learning Programs for Factiva will be presenting a lively and interactive session on creating your personal public relations message.  During the program you will participate in exercises designed to help you create multiple 'elevator talks' to make you ready to face any professional or personal situation requiring a quick statement of who you are and what you can do. Learn the power of preparation for these opportunities plus nine other practical marketing ideas to help promote you and your information function.  Refreshments will be provided.

WHEN:  September 14, 6:00pm-8:00pm

WHERE:  National Public Radio, 635 Massachusetts Ave., NW near the Gallery Place Metro.

COST & REGISTRATION:  $15 for members; $20 for non-members; $7.50 for students and retired members.  Payment by check or PayPal is accepted.  Registration fees are not refundable when using PayPal or after the final registration date.  Registration deadline is Thursday, September 9.  Regardless of payment option, RSVP to lorraine.bell@factiva.com (202-289-8505) to ensure a space.