Competitive Intelligence as a Leadership Tool

SLA NY, SLA Business & Finance Division, SLA Europe and the SLA Legal Division are pleased to present a competitive intelligence program with a look to the future of your career:

Zena Applebaum, Director of  Competitive Intelligence at Bennett Jones LLP, will lead a dynamic presentation that will literally cross the pond as members from both the United States and Europe gather via videoconference to discover how competitive intelligence can take the leap from information center to leadership within the organization.

Zena’s presentation will provide attendees with a view of how Competitive Intelligence fits within organizations and how it can transform the role of the Information Professional into that of a trusted and respected leader by exploring both soft and hard skills such as:

  • Consultative Modes – How do you currently provide services? Where do you fit into your organization and where do you want to go? From Fire Fighter to Leader.
  • Understanding Information Processing Patterns of Senior Management – How information professionals can bring CI forward to compliment the profiles and needs of management.
  • Effective and Efficient Analysis Frameworks –  How using the right analysis at the right time can demonstrate an appropriate level of leadership and understanding.
  • The Right Way to Communicate Deliverables – Tying it all together.



Join SLA NY, SLA B&F Division, SLA Europe and the SLA Legal Divsion

Thursday, September 11,  8:30 a.m. – 12:00 p.m. NY Time and 1:30 p.m. – 3:00 p.m. London Time.


Breakfast will be served in New York and a light lunch will be served in London.

Bloomberg LP

731 Lexington Avenue

(between 58th and 59th Streets)

New York, NY


​Skadden, Arps

40 Bank Street, Canary Wharf

London E145DS



Members: $30.00 (if you register by August 20 the cost is $20.00)



Register no later than Monday, September 1 at


bloomberg bna logo

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