Special Libraries Association

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SLA Conference Participants are Information Industry Customers
Tap into the multi-million dollar information professional market that you can only find in the SLA membership. While the SLA audience is primarily corporate, it is also diverse, covering a variety of economic sectors and geographic regions of the world.

According to a 2004 Outsell survey, 85% of information professionals are responsible for content purchasing, including electronic services and sources and print materials.

Forty-four percent of survey respondents reported that their operation supports a global or enterprise-wide organization, and 20% of information professionals are reporting to executive management, compared to 8% in 2003.

SLA Members Transform Information into Knowledge
Information professionals are experts in the application and management of information technologies and resources. In fact, most have advanced degrees in library and information science. This means you are targeting a highly educated and motivated audience by partnering with SLA.

In addition to locating and gathering information from electronic and paper sources, SLA's members are tasked with information analysis and, in many cases, strategic decision-making. They help their organizations more effectively harness the power of information.

68% of SLA members said that they would be increasingly looking to vendors to provide technology solutions to which we can add internal and external content.

SLA Members Make Purchasing Decisions
SLA's membership survey found that our professionals are responsible for purchasing decisions for a variety of different products and services.

• 97% are responsible for or influence purchasing decisions for books, journals and periodicals.
• 86% make purchasing decisions for library software.
• 70% participate in decision-making for computer software.
• 73% purchase or influence the purchase of microforms and microform equipment.
• 88% are instrumental in the selection of database services.
• 84% decide or participate in decision-making on library furnishings.