Seth Godin
"Ultimate Entrepreneur for the Information Age"
Closing General Session Speaker
2:00 pm - 4:30 pm
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Godin followed Permission Marketing with Unleashing the Ideavirus, the most popular ebook ever published, and The Big Red Fez, a guide to improving websites to turn prospects into consumers. In 2002, he published Survival Is Not Enough, a breakthrough book about how companies and the people who work there can deal with--and thrive on--the chaos of the business world.
Purple Cow, which was the #1 best-selling marketing book on Amazon in 2003, taught marketers the value of standing out from the herd. Free Prize Inside, released in 2004, related practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to make something happen. In All Marketers Are Liars, Godin reveals that today's consumers need more than traditional marketing; they need to be told a story about the product. His book, The Big Moo, asks 33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? In his book, Small is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas, Godin compiles entries from his popular blog, and packs this book with tons of pieces of invaluable marketing advice he discovered throughout the years. The book challenges entrepreneurs to make bold decisions.
His latest book, Meatball Sundae, revisits some of his most popular marketing advice, while emphasizing that it can't just be applied with reckless abandon. Godin takes an in-depth look at well-established companies that have tried - and failed - to change their business practices across the board. This is a phenomenon that Godin brands a "meatball sundae" - or the unfortunate result of mixing two good ideas. This latest installment in his business handbook series rides on the success of 2007's The Dip, a short manual on quitting. Godin explains when to quit and when to stick with it, even if you hit a dip. He demonstrates the potential benefits of quitting at the right time and offers strategies on how to do it correctly.
In his enlightening lecture program, Godin focuses on the creative thinking necessary for a business to create a "purple cow" - an offering that stands out from the crowd and causes customers to take notice. Using real-world examples from extremely successful companies, Godin reveals the benefits of using creative, remarkable thinking to transform business ideas and practices. Drawing on his best-selling books, Godin explores how ideas spread, why the stories companies tell matter and why treating customers with respect pays off and how these and other business decisions determine whether your business becomes invisible or remarkable.
Successful Meetings magazine named Godin one of the top 21 speakers for the 21st century. It seems as though he has been on a path combining business and technology his entire life. He designed his first game for a mainframe computer while still in high school. While attending Tufts University, he co-founded one of the largest student-run businesses in the country. After receiving his MBA from Stanford University, Godin was named Brand Manager at Spinnaker Software, where he led a team that developed first generation multimedia products. Managing 40 engineers, he introduced more than 60 software and videotape products. In 1991 he created the trivia game GUTS, which became the most popular product in Prodigy's history.
Godin founded the breakthrough Internet company Yoyodyne in 1995; by 1998 it was the #1 creator of direct mail and promotions on the Web. Companies as diverse at AT&T and Skechers Shoes retained Yoyodyne to create campaigns that went far beyond websites. Godin and his company were featured in The Wall Street Journal, Forbes.com, Wired, and Advertising Age. In 1998, Yoyodyne was sold to Yahoo!, with Godin taking over as Vice President of Direct Marketing for the Internet giant. Godin left Yahoo! in January 2000 to pursue his work as a change agent full time.
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