PRE-SHOW MARKETING:
Best Practices for Exhibit Marketing

Length: 40 minutes
Link to course

Industry research finds that 80% of exhibitors do little or no targeted marketing of their exhibit for tradeshows.

Tradeshow attendee behaviors have changed dramatically over the last several years and many exhibitors are either unaware of these changes and have not adapted their exhibit marketing practices to align with these changes.

Failure to effectively market your exhibit limits both the quantity and the quality of booth traffic you will experience at the show. This critical exhibiting behavioral oversight can cause your exhibit to feel empty or worse yet fill it with a bunch of casual visitors. This negatively impacts exhibit staff attitude and behaviors and may cause executive management to question the value of your exhibit program.

View this brief 40 minute, highly-informative e-course any time and as many times as you and your team wants. All your team members will learn insider secrets and best practices to put your exhibit in the mind and on the agenda of the right attendees before the doors open

Topics include:

1. The exhibitor marketing challenge.
2. How to make your exhibit program deliver real value by aligning with your corporate marketing objectives.
3. Five attendee behavioral changes every exhibitor really needs to know.
4. Budgeting for results.
5. Calculating your Exhibit Activity Level goal.
6. Defining your Ideal Visitor Profile
7. Identifying and building Ideal Visitor Lists.
8. Critical success factors to effective exhibit marketing.
9. Evaluating and selecting the right mix of marketing media
10. An overview of typical show offered marketing opportunities.
11. A sample pre, at and post-show marketing campaign

E-course includes a quick quiz to ensure knowledge transfer and a downloadable worksheet to guide you in implementing the best exhibit marketing practices.