To add value to the SLA 2008 Annual Conference & INFO-EXPO exhibit program and help exhibitors improve exhibiting performance and ROI, SLA is providing ALL exhibitors and their personnel with FREE and unlimited web-access to a series of brief and timely exhibiting e-courses. Each e-course provides useful information and best practices to exhibitors address documented behavioral challenges facing exhibitors today:

1. Pre-show Planning: 76% of exhibitors fail to set specific exhibiting objectives.
2. Exhibit Marketing: 80% of exhibitors do little or no targeted pre-show marketing.
3. Lead Management: 87% of tradeshow leads are never effectively followed-up.
4. Exhibit Measurement: 65% of exhibitors have no organized form of post-show measurement.

The e-courses are designed to be easily accessed and viewed by all relevant members of your exhibiting team at precise time frames in the show execution cycle.

During each e-course, exhibitors will identify specific action items to take following the course. A quick quiz is included at the end to ensure knowledge transfer and FREE downloadable worksheets and tools are available to assist in implementation of relevant actions.

The e-courses are FREE, but will only be available to SLA 2008 exhibitors through 30 June 2008.

Courses:

1. PRE-SHOW PLANNING: Best Practices for Exhibiting by Objectives
2. PRE-SHOW MARKETING: Best Practices for Marketing Your Exhibit
3. LEAD MANAGEMENT: Best Practices for Tradeshow Lead Management
4. EXHIBIT MEASUREMENT: Best Practices for Measuring Exhibit Performance, Results and R.O.I.