The New Art of Effective Boothmanship
| Presenter: | Charles W. Allen, Chairman & CEO The C.W. Allen Group |
 |
| Date: | 12 May 2009 | |
| Time: | 1:00 p.m. - 2:00 p.m. ET | |
| Price: | No Charge for SLA Exhibitors | |
"If you want to know why John Smith buys what John Smith buys, you must see the world through John Smith's eyes" (author unknown). Savvy event marketers know to start with the marketplace and work backwards. This program helps provide the 'lens' through which attendees truly view you, your booth presentation, your sales approach and your product demonstration. This exciting and interactive session provides all of the latest research on 'best practices in winning Boothmanship' which have proven to maximize sales conversions at the show, or as a result of the show. This highly innovative program provides all of the latest research which reveals today's buyers' real reasons for attending... and helping exhibitors 'match' every aspect of their Boothmanship approach to each and every buyer's specific and current business objectives. According to the Center for Exhibition Industry Research (CEIR), "professional booth staff training can increase sales conversions as much as 68%!"
Attendees who participate in this program consistently attract a significantly greater percentage of qualified buyers into their exhibit and enjoy dramatically higher sales conversions.
Seminar Presenter
Charles W. Allen has spent his adult life as a founder and builder of leading exhibition industry companies, inventor, professional writer, educator, expert sales trainer, publisher, and professional public speaker. Countless exhibition industry veterans credit Mr. Allen with helping create and 'develop' the segment of our industry that has come to be known as "Event Marketing."
Sharing his knowledge and experience with others has led Mr. Allen to frequently lecture at colleges, conduct professional sessions/seminars, and to be a leading speaker at numerous major events. He has stressed the essential value of exhibitions as an integral marketing tool for almost two decades. Mr. Allen also heads the Exhibiting ROI-Q™ Academy, which is a leading (integrated) exhibitor education and training program that has consistently proven to improve exhibitor ROI.
Mr. Allen has also recently received the honor of being named Executive Director of the International Economic Alliance (IEA). IEA originated at Harvard University and is comprised of top global government leaders as well as CEO's of leading international corporations. IEA works in conjunction with the U.S. Government to promote U.S. economic relations with other major nations through Economic Summits & Forums.
Mr. Allen currently is the Chairman & CEO of The C.W. Allen Group and two time INC 500 honoree (founder and CEO of two INC 500 companies). The C.W. Allen Group is heralded as North America's leading event marketing consultancy.
RSS
Feedback form
