For almost 100 years, SLA has served as the leading association representing special librarians and information specialists around the world. As SLA prepares for its second century of service, it does so amid sweeping technological changes that are not only reshaping the information industry, but redefining the role that the Association and the profession will play in the future.
The need to generate a sharper focus on the perceived value of the profession and the Association is even more pressing as SLA celebrates its centennial in 2009. This significant milestone provides a unique opportunity to establish a shared vision for the future and the role of information professionals in it.
To respond effectively, SLA has embarked on a thorough examination to bring clarity and unity to the core identity and values of the profession and the Association. We have been working with a multidisciplinary team of research and communication professionals, led by the international communication firm, Fleishman-Hillard, and supported by futurist Andy Hines of Social Technologies and the information analytics firm, Outsell Inc.
This alignment project will not only help refine our current positioning in the marketplace, but provide a framework for discussing the inherent value in the profession and the Association in a clear, compelling and cohesive voice.
Additional information can be found at the following:
- Positioning Information Professionals for the Future
A description of the research and language for SLA members to use to describe their value. - SLA Alignment Update
Article by SLA President Gloria Zamora for the August issue of SciTech News. - SLA's Alignment Project
Article by SLA Division Cabinet Chair Tom Rink for the Summer 2009 issue of Legal Division Quarterly. - Information Outlook articles about the Alignment Project
- Aligning the Information Center to Create the Future, Amy Affelt, June 2009 issue
- Strategic Alignment: Positioning Our Brand for the Future, Cindy Romaine, Gloria Zamora, and Bill Fisher, January/February 2009 issue
- Align in '09
Video message from SLA President Gloria Zamora about the SLA 2009 conference, the centennial celebration, and the alignment project. - Alignment Presentation given by SLA President Gloria Zamora and CEO Janice Lachance at the Leadership Development Institute, SLA 2009 Annual Conference & INFO-EXPO
- Alignment Project - Introductory remarks
- Alignment Project Presentation (Part 1)
- Alignment Project Presentation (Part 2)
- Alignment Presentation given by SLA President Gloria Zamora and SLA President-Elect Anne Caputo at the Washington, D.C. chapter meeting on 28 May 2009.
- Alignment Presentation given by SLA President-Elect Anne Caputo at the North Carolina chapter meeting on 20 May 2009.
- President's Video Part III: What To Expect From Your SLA Leaders
Inspired and strong leaders are the backbone of SLA. Period.
SLA could not provide the benefits, networking opportunities, and value-enhancing services that we do without the hundreds of dedicated volunteer leaders, including the elected SLA Board of Directors, working on your behalf.
- President's Video Part II: The SLA Alignment Project- What's in it for Me?
This week's installment from 2009 President Gloria Zamora and President-elect Anne Caputo takes a look at the SLA Alignment Project. This alignment project will not only help refine SLA's current positioning in the marketplace, it will also provide us with a framework for discussing the value that you bring to your employers in a clear, compelling and cohesive voice. - Guest Video Message: What Will 2009 Bring for SLA
We recently caught up with your 2009 SLA President Gloria Zamora and President-elect Anne Caputo and asked them to tell us about the upcoming year, the SLA Centennial Celebration, leadership, Align in ?09 and more. - January 2009 as presented at The SLA Leadership Summitt:
Positioning SLA for the Future: Alignment Initiative Results and Recommendations - June 2008 Annual Business Meeting Presentation: Positioning SLA for the Future: Alignment Initiative Overview and Update
- June 2008 Information Outlook INFO VIEW: Building Bridges With Bricks That Are Thrown Toward You
- April 2008 Pharmaceutical & Health Technology Division Spring Meeting: Positioning the Information Profession and SLA for Success in an Evolving World of Technology
- January 2008 Leadership Summit Presentation: Positioning SLA for the Future: Principles & Process for the Alignment
- October 2007 Information Outlook INFO VIEW: SLA is Looking Ahead To Future of the Profession
Useful additional background information:
For questions or more information about the Alignment Project, contact Nancy A. Sansalone, SLA COO/CFO.
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