Express
This section will empower members to use the new communications framework through a range of editorial resources and guidelines.
Audience Profiles
Five personas that make up key audiences for the profession:
Communications Resources
Sample speeches and articles that use concepts and key messages from the Alignment research:
- The SLA Name Change - A View From Germany
(PDF, 136KB) - Positioning
Information Professionals for the Future
(PDF, 2.7M) - Remarks at University of Louisville
(PDF, 80KB) - Seeking Inspiration to Guide Our Future
(PDF, 64KB) - SLA Asian Chapter Closing Remarks
(PDF, 76KB) - The Role of Information Professionals
(PDF, 80KB) - "SLA is Looking Ahead..." Information Outlook, October 2007
(PDF 56KB) - "Positioning the Information Profession and SLA for Success..." Pharma and Health IT Division Remarks, April 2008
(PDF 100KB) - "Building Bridges with Bricks" Information Outlook, June 2008
(PDF 56KB) - Strategic Alignment-Positioning our Brand for the Future
(PDF 320 KB) - Aligning the Information Center to Create the Future
(PDF 235 KB) - Alignment Project Article
(PDF 150 KB)