Contact:
Cara Schatz
703.647.4917
cara@sla.org
SLA's INFO-EXPO Rated One of America's Best Trade Shows
2009 Trade Show Trends Report Puts SLA in Top Ten Shows for Highest Buying Influence Attendees
Alexandria, Virginia, April 27, 2010 -- The Special Libraries Association (SLA) INFO-EXPO was rated one of America's highest ranking trade shows by Exhibit Surveys Inc.'s 2009 Trade Show Trends report. The show, held in conjunction with the SLA Annual Conference, was ninth in Net Buying Influence and eleventh in Highest Traffic Density.
Net Buying Influence measures the percentage of conference and show attendees who have the power to recommend or make final purchasing decisions; Traffic Density measures the average number of attendees per square foot of exhibition space. The 2009 Trade Show Trends report demonstrates that 89 percent of SLA INFO-EXPO attendees have the authority to make purchasing decisions. The SLA 2010 Annual Conference & INFO-EXPO will be held in New Orleans June 13-16 and will feature more than 400 booths.
"The information and knowledge professionals who attend SLA's Annual Conference and visit the exhibitors in our INFO-EXPO are some of the most influential in the world," said Janice R. Lachance, SLA's CEO. "It is clear that connecting face-to-face with the SLA members who attend our conference provides an outstanding value for our exhibitors, who are gaining access to thousands of decision makers and potential customers within their target market."
Highest Net Buying Influence of the Top Trade Shows of 2009:
1. National Association of Convenience Stores Retailer
2. InfoComm
3. PhotoPlus Expo
4. National Restaurant Association
5. EXHIBITOR2009
6. Water Environment Federation's Technical Exhibition & Conference
7. Kitchen/Bath Industry Show
8. National Association of Broadcasters
9. Special Libraries Association
10. American Library Association
11. Print 2009
SLA's INFO-EXPO is the largest trade show for information professionals, special librarians and knowledge workers in North America. According to SLA's 2008 Conference Participant Survey 51 percent of attendees are librarians or information specialists and 37 percent hold managerial positions. Attendees represent a wide range of industries including, academic, federal government, legal, financial services, industrial/manufacturing, and business services.
"In addition to a world-class show hall and contact with decision-making attendees, INFO-EXPO exhibitors have access to networking opportunities with their peers, the latest emerging technologies in the industry, and Webinars that are designed especially for them," said Lachance. "The sessions we are offering for exhibitors, such as The New Science of Event Marketing and The Art of Effective Boothmanship 2.0, will provide our exhibitors with techniques to improve the sales and marketing strategies used before, during and after the show, and increase the number of deals they close as a result of exhibiting with SLA."
For more information on exhibiting at the SLA 2010 Annual Conference & INFO-EXPO in New Orleans June 13-16, please visit www.sla.org/neworleans2010 or contact DeVonne Parks dparks@sla.org or 703.647.4948.
About SLA
The Special Libraries Association (SLA) is a nonprofit global organization for innovative information professionals and their strategic partners. SLA serves about 11,000 members in 75 countries in the information profession, including corporate, academic, and government information specialists. SLA promotes and strengthens its members through learning, advocacy, and networking initiatives. For more information, visit us on the Web at www.sla.org.
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