Anthony Blue
1-202-939-3633
anthony@sla.org
www.sla.org
SPECIAL LIBRARIES ASSOCIATION ADOPTS NEW NAMING MODEL
Washington, D.C., February 27, 2004 — In a strategic move to more appropriately
reflect its vision and mission, the SLA Board of Directors recently made the
decision for the Special Libraries Association to operate publicly using its
acronym in place of its extended name. The Association will continue to operate
legally and financially as “Special Libraries Association.”
The change to “doing business as” SLA occurred after SLA President-Elect
Ethel Salonen (MPI Pharmaceuticals, Boston, MA USA) raised the subject during
a strategy session on expanding SLA’s reach beyond North America. Many
information professionals outside the United States and Canada are confused
by the concept of a “special library” and hesitate to connect with
or join SLA.
The matter was referred to the SLA Chapter and Division leadership for discussion
to gauge reaction on using a DBA model for the Association’s marketing
purposes. The leadership supported this new business model, and the Board of
Directors subsequently took formal action to solidify the Association’s
position in the marketplace.
“This action by the Board is an exciting move in the spirit of our new
mission, vision, and core values statements,” noted Janice R. Lachance,
SLA Executive Director. “It flows directly from the Association’s
desire to be more global in perspective, and builds on the recent steps we’ve
taken to make international membership in SLA more attractive.”
The change gives the Association greater flexibility to attract new market segments
and deepen connections with information professionals and industry partners
around the world.
Integration of the new model into the Association’s visual identity begins today and will continue over the next 60 days.
For more information, please contact John Crosby at 202-939-3629 or email: jcrosby@sla.org.
About SLA
SLA is a nonprofit global organization for innovative information professionals
and their strategic partners. SLA serves more than 12,000 members in 83 countries
in the information profession, including corporate, academic and government
information specialists. SLA promotes and strengthens its members through learning,
advocacy, and networking initiatives. For more information, visit us on the
Web at www.sla.org.
RSS
Feedback form
