Cara Battaglini
+1.703.647.4917
cara@sla.org
SLA, Information Today Announce Strategic Alliance
Relationship to Build on Learning, Content, Community
Baltimore, Maryland, USA, 12 June 2006 - The Special Libraries Association (SLA) and Information Today, Incorporated (ITI) announce a strategic alliance that will focus on coordinated marketing, conference development, and possible expansion into content distribution that will strengthen the value of both organizations to the global community of information professionals.
The alliance will immediately provide opportunities for both organizations to drive sales of their respective products, but will also yield deeper involvement by SLA in the development and marketing of ITI events. Details on specific event arrangements will be negotiated separately.
SLA Chief Executive Officer Janice R. Lachance hailed the move as "a significant step for SLA to grow its membership base and the services of Click University, which is designed to serve as the hub of learning for post-graduate information professionals. I'm thrilled that we could take an existing marketing relationship and turn it into something that will yield great opportunities for both organizations and, most importantly, for librarians and information professionals."
Information Today, Inc. CEO Thomas Hogan believes that this partnership "is the next logical step in the continuing relationship between our organizations. We have always felt close to SLA and its members, whether we are blogging the annual SLA Conference or inviting members to our events. Since both SLA and ITI strive to serve the needs of the information professional, we are excited to see how a more focused partnership will result in even more growth for our organizations."
Information regarding first steps in the alliance will be provided during a special announcement at the SLA 2006 Annual Conference in Baltimore, which will take place 11-14 June at the Baltimore Convention Center. For information about SLA 2006, visit www.sla.org/baltimore2006.
About SLA
The Special Libraries Association (SLA) is a nonprofit global organization for innovative information professionals and their strategic partners. SLA serves more than 11,000 members in 75 countries in the information profession, including corporate, academic, and government information specialists. SLA promotes and strengthens its members through learning, advocacy, and networking initiatives. For more information, visit us on the Web at www.sla.org.
About Information Today, Incorporated
Information Today is the publisher of Information Today, as well as a range of periodicals, books, directories, and online products; and is the organizer of prestigious conferences and exhibitions for the library, information & knowledge management community. The company?s aim is to provide users and producers of information, knowledge and content management products and services with the information they need to do their jobs effectively. For more information, visit us on the Web at www.infotoday.com.


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