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Information Outlook

Features

Effective Use of Information and Competitive Intelligence

Guest editor Dottie Moon explains how to use information to gain a competitive advantage in the marketplace

At a Crossroads: Information Professional to Intelligence Agent

Bonnie Hohhof and Lera Chitwood discuss why the information professional of today is the intelligence agent of tomorrow (or sooner!).

Preparing for the CI Role: A Student's Perspective

Karen Trimberger shares a student's perspective of competitive intelligence and considers how the principles of CI are taught in the classroom.

Market the Value of Your Competitive Intelligence: An Added Role for the Information Center

Denise Chochrek delves into the principles of marketing and explains that no matter how talented you are, you can never avoid marketing and still be successful in the long term.

Competitive Intelligence on the Internet–Going for the Gold

What's one of the best places to search for company information? On the Internet! Helene Kassler provides some tips on how to make your search successful.

Focus on Global Competitive Intelligence

Another challenge for information professionals is to conduct research on a company's competitor with global interests. Sylvia James explains how to conduct this research in a definitive way.

Columns

Executive Outlook

New Year's Resolutions, One Month Late

The Cutting Edge

Extranets. What's the Fuss?

IRC Notes

Competitive Intelligence and All That

Communications Outlook

ISLD 2000 Navigating the World's Knowledge

Copyright Corner

Writers Versus Publishers—Part II

Money Matters

SLA's Pricing Strategy

Marketplace

Coming Events

In Summary