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Information Outlook

17 Upsize This! Libraries Need Relationship Marketing
What do libraries have in common with John Deere tractors, Mary Kay cosmetics, Harley-Davidson motorcycles, and Prada haute couture? Along with many other businesses, they each appear to have committed to relationship marketing (RM), a deceptively straightforward switcheroo on traditional marketing methods. Larry Besant and Deborah Sharp introduce the topic of relationship marketing to the library audience.

24 Libraries and E-Commerce: Improving Information Services and Beyond
No longer the sole domain for corporate America, e-commerce is now being employed by governments, libraries, museums, and non-profit organizations around the world. Is e-commerce for your library? Lesley Ellen Harris explains how you go about incorporating e-commerce into your special library.

33 Spotlight on SLA Members: An Interview with Kaycee Hale, Executive Director, Resourceand Research Center, The Fashion Institute of Design & Merchandising
Kaycee Hale is the founder and executive director of the world's largest network of educationally affiliated fashion research centers which are located at the fashion Institute of Research and Design. She is responsible for all program planning development, strategy implementation, divisional organization and services coordination throughout the state of California. Hale has been an active member of SLA since 1978. In this interview she shares some of the exciting

5 Executive Outlook

6 Making News

10 Strategic Learning Outlook
Helping Information Professionals Become Indispensable through Learning

13 Research Briefs
Higher Ranked Fortune 500 Companies Significantly More Likely to Have Libraries
Fortune 500 Table

14 Communications Outlook
Is the Glass Half-Full of Half-Empty?

40
The Internet In Swaziland: Services Under Transformation

42 Copyright Corner
44 Money Matters
Behind the Scenes at Annual Conference: Your Registration Fee in Action

46 Conference Countdown
Philadelphia's Most Famous Citizen

9 Classified Advertisements

47Coming Events