Climbing up the Value Chain
by Ulla de Stricker
The more I focus on the subject of managing the strategic positioning of an information services unit (and funny how that subject is enjoying such keen professional interest these days), the more I am convinced that we have underestimated the importance and impact of something as basic as ordinary personal relationships. In fact, I'm tempted to say that if our relationships are in good working order, marketing—an activity we have agonized over for decades—becomes unnecessary. Said another way, marketing is something that happens automatically while we engage in the exchanges necessary to build and maintain good relationships all around us.
Mining the Internet with Domain Names
by John H. Sandy
A great domain name is the key to establishing a strong presence and making the riches of the Internet more accessible. Indeed, a domain name is akin to the location of a premium piece of real estate. Only, in this case, the location is a virtual home in cyberspace. A high-impact domain name can be a short-cut to branding, a process important in marketing a company or organization and its products. With a solid name, it's easy to reach new and existing customers. Accordingly, many companies are willing to spend huge sums of money to acquire and promote a good domain name. But finding the right name is not always an easy task. The explosive growth of the Internet leaves fewer good names from which to choose.
Moving Up and Out
by Leslie J. Zampetti
Newton's first law states that a body in motion remains in motion and a body at rest remains at rest. This is true not only in physics, but also in careers. A person who makes changes and takes advantage of opportunities always seems to have something new going on in their career, while others always respond to the question, "What's new?" with "Oh, not much. Same old, same old, you know." Change is inevitable—Darwin's take on the matter was adapt or die. Dying is not a usual consequence of not changing in career situations, but career death or stagnation can and does happen, even to the most talented and diligent workers. How do you start moving and shaking? Motivation, patience, and self-knowledge will all help jump-start your career—or keep it steadily cruising along. This article addresses how to keep moving: up, out, and around in your career.
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