16 Mining the Internet with Domain Names
A great domain name is the key to establishing a strong presence and making the riches of the Internet more accessible. Indeed, a domain name is akin to the location of a premium piece of real estate. Only, in this case, the location is a virtual home in cyberspace. A high-impact domain name can be a short-cut to branding, a process important in marketing a company or organization and its products. With a solid name, it's easy to reach new and existing customers. John Sandy examines the makings of a great domain name and how to register for one.
24 Moving Up and Out
Newton's first law states that a body in motion remains in motion and a body at rest remains at rest. This is true not only in physics, but also in careers. A person who makes changes and takes advantage of opportunities always seems to have something new going on in their career, while others always respond to the question, "What's new?" with "Oh, not much. Same old, same old, you know." How do you start moving and shaking? Motivation, patience, and self-knowledge will all help jump-start your career—or keep it steadily cruising along. Leslie Zampetti addresses how to keep moving: up, out, and around in your career.
30 Relationships R Us: Climbing Up the Value Chain
The more I focus on the subject of managing the strategic positioning of an information services unit (and funny how that subject is enjoying such keen professional interest these days), the more I am convinced that we have underestimated the importance and impact of something as basic as ordinary personal relationships. In fact, if our relationships are in good working order, marketing—an activity we have agonized over for decades—becomes unnecessary. Said another way, marketing is something that happens automatically while we engage in the exchanges necessary to build and maintain good relationships all around us. Ulla DeStricker explains.
Columns:
5 Executive Outlook
A Global Association for a World
of Information Professionals
13 Communications Outlook
An Open Letter to the Profession
14 Strategic Learning Outlook
Treasures All Around Us:
Finding the Gems of Informal Learning
41 Copyright Corner
Fair Use: A Right or a Privilege?
39 Money Matters
Highlights of the 2001 Association Program Plan and Budget
44 Conference Countdown
On and Off Broadway in San Antonio
Departments:
47 In Summary: English, French, Spanish
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