Dear Industry Partner,
Welcome to Industry Connections...SLA's communications service for our worldwide community of information industry partners.
Now is the time to expand your marketing opportunities. SLA is the place to start! Many organizations strategically plan early for the coming year. By that I mean, budgets are determined, trade shows are marked, and products are produced. What better way to achieve your marketing goal by joining us in Toronto, Canada for an exciting, elevating, and innovative conference and exposition just for information professionals at the Metro Toronto Convention Center, June 5th – 8th. Our recurring conference theme is “Putting Knowledge to Work.” Thousands of information professionals want to put their knowledge to work by participating at SLA to network, explore opportunities, and find new and innovative products/services to help them succeed in their profession. There are several ways to explore your opportunities at SLA conference:
Exhibit in the Info-Expo
Drive new business by connecting with thousands of qualified information professionals. To get the ideal booth space check out the exhibitor information online.
Sponsorships
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
So, why should your company be interested in sponsorship? When done well, it offers significant opportunities for distinct marketing and competitive advantages, as well as showing support of the event.
What is sponsorship?
Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. According to IEG’s Complete Guide to Sponsorship, "Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium. It promotes a company in association with the sponsee."
A large number of events these days use sponsorship support to offer more exciting programs and to help defray rising costs. Sponsorship allows you to reach specifically targeted niche markets without any waste. In addition, it is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer relations.
Why sponsor?
Sponsorship offers the possibility of achieving several goals at once. Click here to learn more.
Advertising in Information Outlook®
If you want to reach potential customers with your sales message, SLA's monthly magazine is a key outlet. For information, see the 2005 Rate Card and Advertising Planner.
Writing for Information Outlook®
We're always looking for new ideas, new authors, new articles. Please review Information Outlook® writer's guidelines and the 2005 editorial calendar.
Career Services
Post your information professional job opening and have your ad seen today by thousands of experienced information professionals. Find qualified candidates fast!
Some quick facts about the industry and SLA's membership:
- Outsell predicts 5.6% growth in the information content industry in 2004
Outlook 2004: Issues in the Information Marketplace, December 19, 2003
- "Information on the Web is fragmented…. Few institutions outside of libraries have the ability to put the pieces of the puzzle back together or build the trails for navigation…."
The 2003 OCLC Environmental Scan: Pattern Recognition, January 2004
- SLA serves more than 12,000 highly qualified and experienced members in 83 countries
- SLA's Membership includes corporate, government, and academic information specialists
Please contact Michelle Shands at 1.703.647.4941.
SLA 2005 Conference Web Site Now Available
Begin making your plans for traveling to Toronto for the SLA 2005 Annual Conference by checking out the conference Web site. It's loaded with preliminary conference details, including registration fees, hotel costs, general conference schedule information, and exhibitor registration information. Check it out, and start making your plans to join us for SLA 2005!
SLA News Connections Enhanced by Nexcerpt
SLA News Connections, which was launched a few months ago using Factiva content, has now been upgraded using content from Nexcerpt. Nexcerpt provides links to website content of interest to our members resulting from automatic searches that are run each day (based on criteria that I select). This is a benefit for our members, who will also receive a 10% discount from Nexcerpt if they want to have the alert service in their own information centers.
News Connections can be reached through the Resources main page, and also contains articles provided by Factiva, which are also updated daily.
SLA’s Mission and Vision Statements
Our Vision
The Special Libraries Association is the global organization for innovative information professionals and their strategic partners.
Our Mission
The Special Libraries Association promotes and strengthens its members through learning, advocacy, and networking opportunities.
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