CIC11b. Competitive Intelligence Services Management for Information Professionals
| Instructor: | Cynthia Cheng Correia, Principal Knowledge inForm |
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| Course Date: | Saturday, 11 June 2011 SLA 2011 Conference, Philadelphia, PA, USA |
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| IACET CEU Credit | 1 (SLA Members Only) |
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| Member Price US$ 495.00 |
Non-Member Price US$ 595.00 |
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Please register through the conference registration system or onsite in Philadelphia.
Information professionals increasingly find themselves managing competitive intelligence activities, projects, and programs--often amidst challenges with resources, staffing, know-how, time, and expectations. Whether as solo practitioners or as a part of information centers, they also confront questions like: How can we balance the needs and demands of both information users and intelligence users? How can we manage and satisfy expectations for both? What are some tools and techniques that can help enhance our efficiency and productivity? How can we effectively develop intelligence practices within an information service? This course addresses these questions and presents practical techniques, tools, and concepts that help information professionals understand distinct needs, manage resources and time, and how to create more balance and value in their efforts. Participants are encouraged to bring their own questions and issues!
*This course satisfies the Competitive Intelligence Certificates (CIC) program's elective requirement. Participants who are not in the CIC program are welcome.
Prerequisite: Participants are encouraged to have a fundamental understanding of competitive intelligence process, functions, and techniques.
Course Level: Intermediate - Concepts beyond the scope of fundamentals for practitioners at all experience levels.
Course Duration/Tuition: Full-day (8 hours)
Course Learning Objectives
At the end of this course, participants will be able to manage the distinct demands and requirements of competitive intelligence and information services, and within the informaiton services department. When managing competitive intelligence and information services, and when given an array of intelligence and traditional business information/research projects and requests, participants will be able to address knowledgeably questions, issues, and expectations for each discipline, manage and balance resources and time, and apply tools and techniques effectively and efficiently.
Specific Learning Outcomes
- Apply the understanding of information services management and intelligence services management to fulfill user needs and achieve value.
- Develop an approach to information or intelligence services management that can balance the requirements of each discipline.
- Assess and define competitive intelligence needs and requirements.
- Demonstrate the ability to establish and sustain intelligence service or an intelligence-support program within an information service or center.
- Advise and guide the development of competitive intelligence services within an information service.
- Use competitive intelligence and management tools and techniques to achieve enhanced efficiency and effectiveness in intelligence and information service delivery.
- Demonstrate the ability to deploy and manage various components of an intelligence service alongside or within an information service.
Participants will develop skills and abilities according to professional competencies outlined by Knowledge inForm.
Performance Measure
Course assessment, exercises, and discussions will measure and evaluate the degree of understanding that participants achieve over the learning process. Participants must be trained to fulfill the performance standards outlined in the certificate program. Participants must successfully satisfy course evaluation questions to demonstrate 1) the level of understanding regarding the course content; 2) the ability to evaluate accurately and effectively intelligence needs, questions, and issues; 3) the ability to provide effective solutions to competitive intelligence needs, projects, and services within or alongside traditional business information services.
People are Saying
"I liked the fact that we were able to conduct analysis in a group rather than individually. This way everyone could contribute and we learned from each other."
"Cynthia Cheng Correia is an excellent instructor. Her energy and thorough coverage of fairly complex material is key to the success of this course."
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