CIC11c. Understanding Your Knowns and Unknowns: Designing and Using the Intelligence Audit for Effective Competitive Intelligence Practice
| Instructor: | Cynthia Cheng Correia, Principal Knowledge inForm |
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| Course Date: | Sunday, 12 June 2011 SLA 2011 Conference, Philadelphia, PA, USA |
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| IACET CEU Credit | 1 (SLA Members Only) |
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| Member Price US$ 495.00 |
Non-Member Price US$ 595.00 |
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| THIS COURSE | HAS BEEN CANCELLED. |
Important: Please note that we must have a minimum of 10 registrants for this course. If fewer than 10 register, you will be notified on or before 9 May that the course will be cancelled, and your registration fee will be fully refunded. You will also be notified if and when registration reaches the required number.
Many competitive intelligence (CI) managers and practitioners confront challenging questions in developing and managing their CI programs and activities: Where do I begin? What types of CI activities and resources do we have? What types of CI activities and resources do we need? How do I know we are on track with our CI efforts? Are we doig it "right"? Are we adding value? The intelligence audit is an indispensible tool that can help CI professionals answer these and other questions vital to effective CI management and intelligence generation. This course will examine the difference between the intelligence audit and information and knowledge audits, when to conduct an intelligence audit, how to design and conduct an intelligence audit, and how to use it for continuous improvement of your CI program and efforts. Participants will receive tools for getting started on their own. Topics covered include:
- The purposes of an intelligence audit
- Types of intelligence audits
- When to conduct an intelligence audit
- Intelligence audit requirements and elements
- Auditing in decentralized and centralized CI environments
- Intelligence audit planning
- How to design and conduct an intellgence audit
- Intelligence audit tools
- Presenting the intelligence audit report
- How to apply intelligence audit results
- Conducting follow-up audits
*This course satisfies the Competitive Intelligence Certificates (CIC) program's elective requirement. Participants who are not in the CIC program are welcome.
Prerequisite: Participants are encouraged to have a fundamental understanding of competitive intelligence process, functions, and techniques.
Course Level: Intermediate - Concepts beyond the scope of fundamentals for practitioners at all experience levels.
Course Duration/Tuition: Full-day (8 hours)
Course Learning Objectives
At the end of this course, participants will be able to manage the distinct demands and requirements of competitive intelligence and information services, and within the informaiton services department. When managing competitive intelligence and information services, and when given an array of intelligence and traditional business information/research projects and requests, participants will be able to address knowledgeably questions, issues, and expectations for each discipline, manage and balance resources and time, and apply tools and techniques effectively and efficiently.
Specific Learning Outcomes
- Assess and define the need for an intelligence audit.
- Design and develop an intelligence audit in various appropriate situations.
- Manage or lead an intelligence audit project.
- Apply intelligence auditing tools and techniques to support the definition, planning, design, and execution of an intelligence audit.
- Demonstrate the ability to generate and deliver intelligence audit reports.
- Advise and guide auditing-related activities.
- Advise and guide initiatives and activities that are outgrowths of an intelligence audit.
Performance Measure
Course assessment, exercises, and discussions will measure and evaluate the degree of understanding that participants achieve over the learning process. Participants must be trained to fulfill the performance standards outlined in the certificate program. Participants must successfully satisfy course evaluation questions to demonstrate 1) the level of understanding regarding the course content; 2) the ability to evaluate accurately and effectively intelligence needs, questions, and issues; 3) the ability to provide effective solutions to intelligence management questions and concerns.
People are Saying
"I liked the fact that we were able to conduct analysis in a group rather than individually. This way everyone could contribute and we learned from each other."
"Cynthia Cheng Correia is an excellent instructor. Her energy and thorough coverage of fairly complex material is key to the success of this course."
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