CI Certificate Program - CIC01
CI Certificate Program - CIC01

CIC01. Introduction to Competitive Intelligence

Instructor: Cynthia Cheng Correia, Principal
Knowledge inForm
Course Dates: 11 - 29 January 2010
IACET CEU Credit 1 (SLA Members Only)
Member Price
US$ 495.00
Non-Member Price
US$ 595.00
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* A late fee of $50 will be added to your invoice if you register at or after midnight (12:00 a.m. ET) on the first day of the course. Late registration does not guarantee live access to the first course session.


What is involved in competitive intelligence? What do I need to build my skills? What types of opportunities are there for those with LIS backgrounds?

This course lays the foundation of the Competitive Intelligence Certificates (CIC) Program by providing an introduction to competitive intelligence concepts, functions, practices, and other facets of CI that are vital to good intelligence practices and intelligence professional development. Topics covered include the various types of intelligence, the history & evolution of intelligence, The Intelligence Process/Cycle, intelligence functions and relationships, intelligence roles, and ethics and legality. This course pays particular attention to opportunities for information professionals, as well as issues related to transitioning from LIS into CI. This course includes exercises/discussions involving 1) intelligence functions and 2) ethics.

Course Level: Fundamental - Basic concepts for those new to the topic or application.

Course Learning Objectives

At the end of this course, participants will understand competitive intelligence and related practices. When presented with fundamental intelligence issues, participants will be able to accurately and effectively recognize, explain, discuss, and define the intelligence model, concepts, practices, applications, and value to various types of intelligence users and practitioners.

Specific Learning Outcomes:

  1. Define and outline the purpose, application, and value of intelligence to organizations.
  2. Define and outline the purpose and application of the intelligence process framework and each intelligence function.
  3. Describe the roles for intelligence practitioners in multiple environments and illustrate how each role supports intelligence generation.
  4. Outline and explain ethical and legal considerations in intelligence practices, as well as apply ethical policies and comply with ethical and legal requirements.
  5. Identify and define the relationships, similarities, differences, and areas of complement between information/knowledge-based functions and intelligence services within organizations.
  6. Distinguish between various types of intelligence and functions in order to identify professional opportunities and outline plans to effect a successful transition into intelligence roles.

Participants will develop skills and abilities according to professional competencies outlined by Knowledge inForm.

Performance Measure

Course assessment, exercises and discussions will measure and evaluate the degree of understanding that participants achieve over the learning process.

People are Saying:

"The facilitator, Cynthia...absolutely EXCELLENT and the resources she provided for follow up are precisely why I took the place to begin with!"

"I gained a good overall understanding of CI functions, and the origins of CI as a discipline."

CI Certificates Program Honor Code & Use Policy

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