CI Certificate Program - CIC13
CI Certificate Program - CIC13

CIC13. Establishing and Managing the Intelligence Program

Instructor: Cynthia Cheng Correia, Principal
Knowledge inForm
Course Dates: 10 - 28 May 2010
IACET CEU Credit 1 (SLA Members Only)
Member Price
US$ 495.00
Non-Member Price
US$ 595.00
Registration is closed.

* A late fee of $50 will be added to your invoice if you register at or after midnight (12:00 a.m. ET) on the first day of the course. Late registration does not guarantee live access to the first course session.


How can I establish an intelligence program that works best for my organization and provides the necessary value? How can I anticipate potential issues and avoid pitfalls?

Successful and reliable competitive intelligence relies on establishing an intelligence program that is appropriate to an organization and clearly demonstrates value. This online course presents key intelligence program models and discusses aspects of establishing and managing the program, including: assessing and satisfying organizational intelligence needs, planning, staffing, budgeting, training, marketing and promotion, collaboration, establishing ethical understanding, evaluation, and more. This course will also specifically examine how information centers can make successful transformations and transitions into intelligence centers. This course includes an exercise and discussions involving intelligence program models.

Course Level: Intermediate - Concepts beyond the scope of fundamentals for practitioners at all experience levels.

Participants are recommended to complete course CIC-01 or have an understanding of the competitive intelligence process and functions.

Course Learning Objectives

At the end of this course, participants will understand the various types of intelligence program models and considerations involved in establishing an intelligence program. When presented with intelligence program development questions, issues, and problems, participants will be able to outline and evaluate possible solutions.

Specific Learning Outcomes:

  1. Define the various types of intelligence program models, their characteristics, advantages, and disadvantages.
  2. Identify models that can be appropriate to an organization.
  3. Present the requirements for a robust and successful intelligence program.
  4. Employ best practices in designing, establishing, and managing an effective intelligence program.
  5. Manage various challenges and guard against potential stumbling blocks of an intelligence program.
  6. Identify concerns and address specific issues related to expanding or transforming an information center into an intelligence program.

Participants will develop skills and abilities according to professional competencies outlined by Knowledge inForm.

People are Saying:

"This class was very pertinent to my particular situation and hopefully I can use this information to help organize a CI model here.  This is great information to have."

"Cynthia is very good at making complex or theoretical ideas easy to understand for someone who may not be familiar with the concepts being discussed."

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