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Description
Under increasing competitive pressures, LIS professionals are embracing competitive intelligence (CI) as necessary to contributing towards their organization?s success and adding value to their services. With defined processes and methods, intelligence can enhance your organization?s competitiveness and strategic development, bolster your contributions and value, as well as help you better understand industry sectors and identify professional opportunities. Moreover, the value of CI is not limited only to corporate settings, but to any organization that experiences direct or indirect competitive pressures.
This two-part seminar series covers three steps of the Intelligence Cycle: Literature (Secondary) Research, Human Source Collection (Primary Research), and Analysis. We?ll outline the components of each, including fundamental methods, processes, sources, and practical tips. Whether your position involves research or analysis, knowledge of both functions can enhance the process and outcomes of your efforts. Through these seminars, you?ll also understand how intelligence professionals practice CI and how you can start applying their methodology to your work and contributions.
Please note: These seminars are designed to complement one another; however you may register for either Part I or Part II to suit your interest and skill level.
Part I
Competitive Intelligence Building Blocks : Research
In this first segment, we?ll examine the role of research in the Intelligence Cycle and discuss literature (secondary) research and human source collection (primary research) -- both of which provide essential material for meaningful analysis. We?ll look at the purpose of, the relationship, and the differences between these two types of research, as well as their distinct sets of resources, methodology, skills, and applications in CI. We will consider how research results can support specific types of analysis techniques commonly used in intelligence and explore how info pros can meaningfully contribute to both types of research. This seminar will focus on developing an understanding of processes and techniques.
Virtual Learning Series Speaker
Cynthia Cheng Correia,Principal of Knowledge inForm
Replay - Part I Only** Member $69 |
Purchase a Replay! |
Click to Register for Part II
Competitive Intelligence Building Blocks: Analysis
**Replay - Through the latest in web-conferencing technology, SLA can now offer a replay of the audio and video of the seminar exactly as it occurred live. Purchase of a Replay includes a link to the session and a PDF of the handout.
The following link will help you with all system requirements for viewing the live presentations and Replays:
http://main.placeware.com/support/sys_req.cfm
You will have 30 days unlimited usage. Access will begin upon receipt of materials.
You will be able to see and hear the seminar, including the questions and answers, just as those who participated in the live event. You will also be able to start, stop, and re-wind the presentation.
2005 Virtual Learning Series Homepage
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