The Course

Who are your patrons? A seemingly simple question with deceptively difficult answers. Join us as we learn to apply market research techniques to analyze current patrons, attract new patrons, promote library services, and develop new research skills. We will learn about the concepts of Segmentation, the Marketing Mix, Usability Studies, and Perceptual Maps. Then we will apply those concepts to library management and general market research. After attending this virtual seminar, participants will be able to conduct core market research projects, analyze research results, and implement new practices based on those research results.

Targeted Learners

This presentation is designed for professionals who are interested in expanding their knowledge of market research and its application to libraries. The course materials are intermediate to advanced level and require an understanding of basic business and marketing principles in order to gain the greatest benefit from the seminar.

Critical Learning Questions

• How does a library conduct and apply market research?
• What are the fundamental principals of marketing and market research?
• How can a library define its patrons and their information needs?
  

Related Reading
"Market Research for Libraries." Samantha Chmelik, Information Outlook February 2006.

**Replay - Through the latest in web-conferencing technology, SLA can now offer a replay of the audio and video of the seminar exactly as it occurred live. Purchase of a Replay includes a link to the session. Replays will be emailed within three business days of purchase.

Browser Test and System Requirements

Browser:
Test your browser and operating system by joining a WebEX test meeting.

System Requirement:
Check system requirements for viewing the Click U live! Replay program.

SPECIAL NOTE:
You will have 30 days unlimited usage. Access will begin upon clicking on the URL.

You will be able to see and hear the seminar, including the questions and answers, just as those who participated in the live event. You will also be able to start, stop, and re-wind the presentation.

2006 Click U Live! Homepage