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Competitive and market intelligence are often viewed as processes or functions that are applicable to businesses only. While libraries and non-profit organizations don’t typically face peer competition, they confront serious competitive factors that may be identified, understood, anticipated, and monitored. These include:
- Competition for funding
- Pricing pressures from suppliers
- Quickly evolving user habits, needs, and expectations
- Shifting value of information and information services
- Alternative information products and services
Much more than simply monitoring or researching your library or organization’s competitors or market, competitive and market intelligence offers robust and dynamic techniques and tools that can help your library tackle external issues, manage change, as well as enhance the development and implementation of its strategic plan. This Click U Live! Seminar Series will help you go beyond business as usual and learn how to use intelligence to: understand better your users and competition, stay ahead of change, minimize surprises and risk, develop your vision, and improve your strategy and tactics.
Part I
In the first part of this Click U Live! Seminar, we will examine the functions and practices of competitive and market intelligence, and how they can benefit libraries and non-profit organizations. From understanding current trends to anticipating future developments, we will illustrate how intelligence can help you gain more clarity for managing your library or organization. This seminar will include cases, discuss best-practices, and offer an opportunity for your questions.
Targeted Learners
This Click U Live! Seminar is designed for librarians and information professionals who are interested in learning new tools to enhance their planning, decision-making, and overall management skills. It provides an overview of the benefits, practices, and tools for intelligence, specific to LIS environments. No prior background in intelligence is required.
Critical Learning Questions
- What is competitive and market intelligence?
- How can intelligence practices and tools support libraries and other information-based organizations?
- How can it help me manage risks and identify opportunities with my funding sources, users, vendors, and others?
- How can it help me in developing more robust, relevant, and realistic strategies and plans?
- How do I develop intelligence capabilities and begin to implement intelligence in my organization?
Live Seminar
Member $99
Replay Seminar
Member $69
When you register, your location becomes a Click U Live! site. The cost is per site [phone connection], not per person. You can host as many people as you like for one low site fee! So be sure to invite your colleagues to learn with you! Register before 8 August and save $10.00! Program registrations beyond that date will be $109.
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