February 26, 2003 Virtual Seminar
February 26, 2003 Virtual Seminar
2003
Virtual Seminar
Series
Crisis Communication
February 26, 2003
2:00 pm - 3:30 pm ET

  
Your Virtual Seminar Leader. John Deveney is a communication expert who after a decade of leadership positions founded Deveney Communications in 1996. He has earned the highest national and international honors and awards in the communication profession; and he was selected by PR NEWS for their first list of "15 To Watch" public relations leaders from across the globe who are shaping the profession. John has a solid track record for securing and managing national and international media including USA Today, The New York Times, CNN, ABC, NBC, CBS, Univision, CNN International, London Times, Paris London Times, Crain’s New York Business and hundreds of daily, special and trade publications. He leads campaigns and programs which garner some $15 million of targeted media coverage annually for clients. John has provided media and speaker training for hundreds of industry leaders, government officials and spokespeople throughout the United States and Canada.

Crisis Communication is one of the most sensitive areas of public relations; every action must be thoroughly researched and planned with impeccable accuracy. It is also where communication's value to an organization can be most appreciated. According to an adage, perception is reality: maintaining control of the situation and the information that reaches your constituents is of utmost importance. The ultimate goal is to manage potentially damaging situations and the quality and timing of information released to the public. In the presentation, case studies and discussion will be used to examine ways to turn a crisis into an opportunity for your organization. You will learn "the golden rules" as well as:


Four Critical Learning Objectives
  • The role of communication in a crisis
  • A step-by-step guide to managing a crisis
  • Ways to stop misinformation from being promoted by the media
  • Ways to evaluate crisis communication
V-Pak Only (The V-Pak includes an audio tape of the session, hardcopy of handouts and instructions on how to access the Powerpoint presentation on the web.)
Member $95
Non Member $145

Click here to purchase V-pak.
To return to the 2003 Virtual Seminar homepage click here.

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