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October 29, 2003 Virtual Seminar
October 29, 2003 Virtual Seminar
| 2003 Virtual Seminar Series | Knowledge Management: The Role of Storytelling October 29, 2003 2:00 pm - 3:30 pm ET |  | |
| | Click here to purchase a V-Pak | | |
Your Virtual Seminar Leader. Michael Kull, Ph.D., is an absent-minded professor with delusions of becoming a famous moviemaker. His graduate courses and executive seminars force people to reflect on uncomfortable realities, unrealistic dreams, and on finding the courage and tools for creating uncompromised value through work. He is an instructor at George Washington University in Washington, DC, and Executive Producer of AMPLIFI, an advisory and new media firm providing knowledge and services for amplifying organizational intelligence through digital storytelling. He has a couple books in the works, a few hundred presentations scattered about the web, and produces documentaries on leaders and leading management practices. He feels that Marshall McLuhan was right when he said, "Education is entertainment; whoever doesn't understand that doesn't understand either." His passion is making a difference in the world by helping organizations bring knowledge to life, and vice-versa. In times of change, the first and often best knowledge available to leaders is the story. In many important ways, stories are our knowledge, and practical approaches for creating and relating stories need to be part of any comprehensive knowledge strategy. This seminar explores the links between storytelling and knowledge management. Narrative knowledge is compared with other ways of knowing for sharing knowledge within and across an enterprise and for compelling people to action. Of particular interest is the role of the information professional as a strategic ally in the quest to create meaning from data. Knowledge by itself is inert; only when it is published, talked up, and integrated into an organization's culture and policies does it create value. The intelligent enterprise is one that tells authentic stories: stories that motivate, enlighten, and serve as the precursor to new initiatives in marketing and innovation. What you will learn: - Why is storytelling more important today than it was, say, ten or 2000 years ago? What you will gain: - A rich and practical understanding of the value of storytelling in organizations and communities of practice. V-Pak Only (The V-Pak includes an audio tape of the session, hardcopy of handouts and instructions on how to access the Powerpoint presentation on the web.) Member $95 Non Member $145 Click here to purchase a v-pak. To return to the 2003 Virtual Seminar homepage click here.
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