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Intranet Research, Analysis & Marketing: Now That You've Built It -- Get Them to Come March 17, 2004 Purchase a V-pak today!

Your Virtual Seminar Leader. Jim Sterne, Target Marketing & author of many books including, World Wide Marketing, Customer Service on the Internet & Email Marketing Description Now that you have provided your clients with desktop access to your products and services, do you know which intranet services are the most liked? The most used? The least appreciated? How do you let your organization know what a wonderful resource you've created? This seminar focuses on · internal market research What do your users want on your intranet? Look at ways to gather intelligence from your 'customers' to find out what they think will be the most helpful sources and services. · objective analysis What they say is one thing, what they do is another. Web analytics has been used by the marketing departments to measure how people traverse your external Web site and those tools can help you as well. Clickthroughs and pageviews can give you the inside scoop on which services are the most popular and deserve more attention, and which are ignored and deserve more promotion. · bringing it all together Marketing is about raising awareness and creating desire. Many external marketing techniques can be used to increase the use of your intranet resulting in higher productivity and lower costs. Sterne covers a wide variety of methods you can use immediately to get the word out and increase user interaction. V-Pak Only Member $105 Non Member $155 (The V-Pak includes an audio tape of the session, hardcopy of handouts and instructions on how to access the Powerpoint presentation on the web.) When you register, your location becomes a virtual seminar site and you can host as many people as you like for one low site fee! The cost is per site, not per person. So be sure to invite your colleagues to learn with you! Purchase a V-Pak here! To return to the Virtual Seminar homepage click here.