*Note: The following is from our archived collection of older documents, and may not reflect the most current information.
Promoting Effective Use of e-Resources Using e-Tools
| Presenter: | Barbie Keiser, Prolific speaker and author |  |
| Date: | 7 October 2009 | |
| Time: | 2:00 p.m. - 3:30 p.m ET | |
| Price: | No Charge for SLA Members | |
Session Full (Contact click@sla.org) |
Seminar Description
A marketing-oriented library creates products and services based on its customers' needs, wants, and levels of satisfaction. Developing a realistic and flexible marketing strategy--a comprehensive plan of action designed to meet the needs of an organization operating in a particular environment--is essential. This session is designed to help library staff members understand how to promote the responsible use of e-resources available, utilizing various advanced technologies and techniques and taking advantage of all opportunities to "cross sell." Embedding an element of information literacy in every training opportunity--i.e., applying what you learn by using one tool or e-resources to other subjects--will benefit users throughout their lives and ease the burden on staff.
This workshop will review the why and how of marketing, introducing attendees to marketing concepts and principles as they apply to e-resources. It will also review marketing techniques available and discuss how to mix and match techniques to achieve desired objectives (in this case, the effective use of e-resources). Activities will focus on positioning your library strategically within your community, institution, or organization; raising awareness of new products and services while reminding customers about existing ones; and reinforcing your message.
Since customers are the reason for libraries' existence, the workshop will help attendees think about defined user populations, identify the similarities and differences of customers in terms of needs, wants, and expectations, and develop appropriate messages and tools that your library can sustain over time. Equally important is gaining the support of all staff in focusing on the customer, and this session will highlight proven strategies for motivating staff to want to participate in these efforts.
Who Should Attend?
This Click U Live! seminar is designed to help libraries determine the messages they want to send to promote their facilities and resources and the capabilities of their staff and how they can do so using non-print vehicles.
Critical Learning Questions
Do you know who your clients are/ought to be and their information needs, wants, and expectations?
Do you have a strategy for introducing e-resources to specific populations?
Can you evaluate the marketing techniques employed by your library and their effectiveness with clients and non-users alike?
How can you reinforce your library's message through the marketing of e-resources?
How can you raise awareness about e-resources available at/through your library using Web 2.0 communication and collaborative vehicles, multimedia, and interactive techniques that make clients a critical element of your library's operation?
Notes
Instructions for accessing the Webcast will be e-mailed to you 2 to 3 business days prior to the event. Your registration is for one computer and one site only. You can host as many people as you like, so be sure to invite your colleagues to learn with you!
* Note: Participants registration limited to 50
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Click U Presenter
Barbie is a prolific author and is a sought-after speaker at library and information meetings around the world, beginning in 1988 with the publication of Marketing Library Services: A Nuts-and-Bolts Approach that she co-authored with Carol Galvin and turned into a workshop. Barbie received her MSLS from Case Western Reserve University and is an active member of the Special Libraries Association (SLA). In 1987, she was the recipient of the William T. Knox Award from Associated Information Managers (AIM); in 1999, she received the Shin Research Award (Korea). More recently, Barbie received the President's Award from SLA for her work with libraries, internationally (2005). Barbie has been a Fulbright Specialist in Slovenia (2004), concentrating on information literacy, and in Lithuania at Vilnius University Library (2007). Currently, she sits on the board of World Computer Exchange, a global education & environment nonprofit helping connect youth in 65 developing countries to the skills, opportunities and understanding of the Internet - while keeping used working computers out of landfills.
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