
In this issue
Important Leadership Dates
A Message from the Chief Executive Officer
Keynote Speaker Announced for January Leadership Summit
Will Your Unit Meet at Leadership Summit? Reserve Space Now
Your Membership Chair's Tools for Success and Growth
Unit News
22 September 2006 |
Board Documents Deadline for October Board Meeting |
21-22 October 2006 |
SLA Board Meeting, Monterrey, CA, USA |
31 October 2006 |
Scholarship Application Deadline |
24-27 January 2007 |
Leadership Summit, Reno, NV, USA |
A Message from the Chief Executive Officer - Getting Started with Public Speaking
Many of you will be called upon frequently to speak at a chapter or division meeting. There are many articles to read and courses you can take to master public speaking. If you can only focus on one thing, focus on the one simple rule that has transformed countless mediocre speakers into good speakers, scores of good speakers into great speakers, and numerous great speakers into world-class speakers. The simple rule that can make or break a speaker is ENTHUSIASM. If you have a little excitement in your talk and a spring in your step, people pay attention. Your audience will have just about as much excitement in your talk as you do, and no more.
If you're nervous, that can work to your advantage, too. Speaking coaches will point out that 90 percent of your nervousness does not show. So what about that ten percent? When we are nervous, we often cut out preambles and get right to the point, our rate of speech typically speeds up, we tend to move around a lot more, and we may move our hands around more than normal. Well, when we are excited about something, we do the exact same things.
I am called upon frequently to speak to a variety of audiences. And, yes, I still do get nervous. We as speakers can use our nervousness to our advantage. When we turn that pent up nervousness into energy and enthusiasm, our audience can't help but be energized as well.
Someone once told me that there are two rules to live by in the world of professional speakers. She said, "Rule number one is to never speak on a topic that you yourself are not enthusiastic about, and rule number two is that if you ever violate rule number one, fake it 'til you make it." I know that you are enthusiastic about SLA and your profession. If you were not, you would not have invested the time and energy necessary to take on your leadership role. Let your enthusiasm show in your speeches, your articles, your wikis, your podcasts, or whatever medium you use throughout your term of office.
--Janice R. Lachance, Chief Executive Officer
Keynote Speaker Announced for the January Leadership Summit
Made to Stick - Chip Heath
You must be in Reno, NV, USA, in January when SLA leaders and those who are interested in learning more about leadership will kick off this two-day learning experience with keynote presenter Chip Heath. Why do some ideas change lives and minds, while others go in one ear and out the other?
Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. His research examines why certain ideas-- ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths?survive and prosper in the social marketplace of ideas. These "naturally sticky" ideas spread without external help in the form of marketing dollars, public relations assistance, or the attention of leaders. A few years back Chip designed a course, now a popular elective at Stanford, that asked whether it would be possible to use the principles of naturally sticky ideas to design messages that would be more effective. That course, How to Make Ideas Stick, has now been taught to hundreds of students including managers, teachers, doctors, journalists, venture capitalists, product designers, and film producers.
Chip is the co-author (along with his brother, Dan) of a book entitled Made to Stick: Why Some Ideas Survive and Others Die. The book will be published by Random House in January 2007. Chip and his brother have taught and consulted on the topic of "making ideas stick" with audiences from Nissan, Chronicle Books, Ideo, and West Point, among others. He will stay after his session for a book signing.
Chip's research has appeared in the Journal of Organizational Behavior, Quarterly Journal of Economics, Cognitive Psychology, Organizational Behavior and Human Decision Processes, Journal of Consumer Behavior, Strategic Management Journal, Psychological Science, and the Journal of Risk and Uncertainty. Popular accounts of his research have appeared in Scientific American, the Financial Times, The Washington Post, Business Week, Psychology Today, and Vanity Fair. He has appeared on NPR and National Geographic specials.
Will Your Unit Meet at Leadership Summit? Reserve Space Now
If your chapter, division, committee or caucus is planning to meet at the 2007 Leadership Summit in Reno, NV, USA, please contact Leadership staff for program development and function room reservations. Contact Linda Broussard, Chief Community Officer at lbroussard@sla.org, tel. +1.703.647.4938, or fax +1.703.647.4901. Please reserve your space as soon as possible so that we can assure adequate space and time for your meeting. The Saturday of the Summit is the norm for unit meetings.
Your Membership Chair's Tools for Success and Growth
The Membership Chairs Communities of Practice is the resource destination for unit membership chairs. In this private community membership chairs read membership reports, template prospect e-mails, hyperlinks to answer your unit member's questions and answers to their questions. As membership growth and retention is a constant core activity of the association, I wanted each of you to have the opportunity know about the information disseminated to membership chairs. The site contains information on marketing tools the association has to offer, including creating a membership marketing piece for each unit, template prospecting e-mails to full, student and virtual members and important hyperlinks to the association Web site they can use for renews, new member joins and soliciting contact updates from current members. If you are interested in these standard reports, please contact your membership chair: new member counts per unit, type and country, deactivated members (deactivated means a member who did not renew although given 45 days past expires date) and finally members in good standing with association that have no chapter or division affiliation. If you have questions, please feel welcome to call Jill Calabria at +1.703.647.4926 or send her an e-mail.
Unit News
The Board of Directors has approved the creation of the Knowledge Management Division. The Knowledge Management Division will replace the Knowledge Management section of the Leadership and Management Division. Current members of the Knowledge Management section will need to join the Knowledge Management Division.
The Board of Directors also approved a name change for the Gay and Lesbian Issues Caucus to the Gay, Lesbian, Bisexual and Transgendered Issues Caucus.
It is now easier than ever to add a new unit to your membership. You can always call or write SLA; now you can add a unit during the year by completing the online request form
SLA's newest student group is the University of Denver SLA Student Group.



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