Information managers continuously search for the best ways to measure and communicate their function's value to the organization. They often know their users' needs but find it challenging to connect to the upper echelons. This report provides a directional view of how executives perceive their organizations' information management (IM) functions and the role of information in furthering organizational objectives. It also considers executives’ information use habits to reveal the gaps that IM leaders must address to fortify IM’s value proposition and to uncover opportunities that await information professionals who commit to taking their IM functions to the next level.
The report addresses key themes surfaced by executives, including:
- Good decisions depend on good information
- Executives view information holistically
- Numbers alone don’t resonate when it comes to performance measures
The Briefing reveals some surprises about executives’ preferences for and behaviors with information and considers what information professionals can do to leverage such findings as:
- 80% of executives use wireless handheld devices
- 65% of executives use the internet as their first choice for information, compared with 52% of other workers
- 40% of executives cite the lack of competitive information as the highest-ranked
information gap
The Briefing also provides:
- An analysis of how executives view IM, with quotes from executives who participated in Outsell research and interviews
- Data from Outsell's Information Management Benchmarks survey and User Market survey
- Analysis of gaps in executives' knowledge about IM activities and opportunities for closing those gaps
- Imperatives for information managers who want to understand how executives think
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