The first of Outsell's 2004 benchmarking series, "The Changing Roles of Content Management Functions" is now available for SLA members at a discount from the Outsell Store. For instructions on redeeming your member discount click here.
View from the Corporate Sector
The first Briefing, "The Changing Roles of Content Management Functions: View from the Corporate Sector," examines the current state of corporate content management based on data gathered from the corporate sector respondents to Outsell’s spring 2004 study, The Changing Roles of Content Management Functions. It provides a view across the many functions that practice content management: information center management; knowledge and portal management; records management; competitive, market, and business intelligence; enterprise content management; and organization training/learning. It also provides more detailed data on corporate information management, the primary focus of content management for many firms. The same issues – budgets, staffing, and proving value – continue to vex content managers as in years past. The Briefing contains data on reporting structures, users and services, strategic management and marketing practices, content management practices, and budget. For content management professionals, this study concludes that strategic management practices that clearly demonstrate the value of these functions are imperative. For commercial content vendors, it identifies the opportunity to win business with content management functions through good relationships and service.
Key Findings
- Information Professionals dominate content management functions
- Budgets are significantly higher for content management functions across the enterprise
- Content management functions have moved higher up the chain of influence
- Virtualization is a silent marketing tool
- The fear of outsourcing is fading
An Executive Summary of the Briefing is available free for SLA members.
View from the Government Sector
The second Briefing, "The Changing Roles of Content Management Functions: View from the Government Sector," is also now available for SLA members at a discount from the Outsell Store. For instructions on redeeming your member discount click here.
The resources available to government content managers have declined significantly since last year. Despite major hurdles – or perhaps because of them – government content managers are employing more business planning and strategic approaches to utilizing their limited resources.
This Briefing examines the current state of government content management in federal, state, and other government units, and examines the issues unique to them. Among the major trends are significantly lower budgets; lower staffing levels; a slowing shift to digital resources; and an increasing targeting of users. The study includes Outsell data on reporting and staffing; users served and services offered; strategic management and marketing practices; content management practices; and budgets.
For commercial content vendors, the Briefing predicts that customers in government sectors will be looking for pricing concessions and could use help in communicating the value of their services to stakeholders.
For content deployment professionals in this sector, the Briefing contains a set of specific recommendations for maximizing the impact of existing resources.
Key Findings
- The majority of government content managers are information professionals
- Budgets are significantly lower for content management functions
- Staffing levels have declined for the second year in a row.
- The move towards digitization has slowed
- Government content managers appear to be focusing on internal groups of users
An Executive Summary of the Briefing is available free for SLA members.
Other Briefings on Records Management and an overview briefing should appear later in the year.
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