Nashville, TN USA 2004 Putting Knowledge to Work ® June 6-10, 2004

Advertising & Marketing Division

Nashville 2004 Conference Programs

Monday June 7, 2004
12:15PM-1:30PM	DAM Business Luncheon Sponsored by
2:00PM-3:15PM	Re-Inventing Knowledge Management How Specialist Librarians Use Knowledge Services
3:45PM-5:00PM	Best of the Web for the Advertising Industry Sponsored by
6:00PM-8:00PM	DAM Open House Sponsored by
Tuesday June 8, 2004
9:00AM-10:15AM	Media Tools Unveiled Sponsored by
12:15PM-1:30PM	DAM Roundtable A Brown Bag Networking Session
2:00PM-3:15PM	Adding Value and Making a Difference Sponsored by
Wednesday June 9, 2004
11:30AM-12:45PM	Cultivating Your Marketplace Planting Seeds and Reaping the Rewards
1:15PM-2:30PM	Advertising Agency Library Portals Sponsored by

Conference Program Details

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DAM Business Luncheon Monday, June 7, 2004 12:15PM - 1:30PM

Meet the new board, welcome new members and conduct business meeting. All Division members are urged to attend. Tesse Santoro wins the Award of Merit!

Sponsor:   eMarketer

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Re-Inventing Knowledge Management Monday, June 7, 2004 2:00PM - 3:15PM

How Specialist Librarians Use Knowledge Services

This session will show you how to use Knowledge Services (the convergence of information management, knowledge management, and strategic learning) to help your organization meet its mission-specific objectives. At the same time, you'll learn to sell the value of specialist librarians and other knowledge workers as KM team members.

Speaker:

Guy St. Clair, President and Consulting Specialist, SMR International

Moderator:

Gina Williamson, Information Analyst, ExxonMobil Downloads: Guy St. Clair "Reinventing KM" Presentation

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Best of the Web for the Advertising Industry Monday, June 7, 2004 3:45PM - 5:00PM

Overwhelmed by the time-consuming prospect of looking for advertising research on the Internet? Julie-Ann Zilavy from the American Association of Advertising Agencies and Stephen Fleming from Young & Rubicam will share with you their best Internet sources for finding information on topics from media research to consumer markets, in the United States and international markets

Speakers:

Julie-Ann Zilavy, American Association of Advertising Agencies  (right)

Stephen Fleming, Young & Rubicam  (left) Downloads: Julie-Ann Zilavy "Best of the Web - US Sources" Presentation Resource List Stephen Fleming "Best of the Web - International Sources" Presentation Resource List

Sponsor:   Adbrands.net

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DAM Open House   Monday, June 7, 2004 6:00PM - 8:00PM

Join fellow members of the Advertising & Marketing Division for cocktails and hors d'oeurves. Catch up with old friends and meet new ones! From left to right: ?, ?, Tom Stenson (Lexis-Nexis), Robin Feuerstein (CMI), Jude Hayes (Lexis-Nexis)

Sponsor:   LexisNexis

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Media Tools Unveiled Tuesday, June 8, 2004 9:00AM - 10:15AM

A world of information exists in your ad agency that you might not even know about. Learn the terminology, tools and the best resources for fielding demographic, geographic, market research requests and beyond. The speakers are a media planner turned librarian and a media buyer who teaches a college class on mass media and popular culture.

Speakers:

Deb Rash, Carmichael Lynch  (left)

John Rash, Campbell Mithun (right)  Downloads: Deb Rash and John Rash "Media Tools Unveiled" Presentation Resource List

Sponsor:   WARC

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DAM Roundtable Tuesday, June 8, 2004 12:15PM - 1:30PM

A Brown Bag Networking Session

Grab lunch "to go" and join other advertising and marking info pros as they share resources and ideas in an informal setting with a casually moderated format. A division favorite!

Moderator:

Julie-Ann Zilavy, American Association of Advertising Agencies

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Adding Value and Making a Difference Tuesday, June 8, 2004 2:00PM - 3:15PM

New Thoughts on Becoming Indispensable

Content may be king, but adding value to the content we provide is what ensures that our clients understand the vital role of information professionals within an organization. Two long-time info pros will discuss how to provide data analysis and information synthesis, and how to move up the value chain.

Speakers:

Grace Villamora, Information Strategist & Principal, brightresearch LLC Mary Ellen Bates, Principal, Bates Information Services

Downloads: Grace Villamora "Adding Value and Making a Difference - Part 1" Presentation Mary Ellen Bates "Adding Value and Making a Difference  - Part 2" Presentation

Sponsor:  Dialog, The Information Professional Partner

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Cultivating Your Marketplace Wednesday, June 9, 2004 11:30AM - 12:45PM

Planting Seeds and Reaping the Rewards

Call them partnering opportunities. Call it relationship building. The bottom line is this: target markets can be cultivated to expand and enrich the diversity of your information service and product offerings. Where do you begin? How do you leverage leads? How do you jumpstart an "out-of-the-box" strategy that maximizes opportunities to integrate information services into the daily plans and activities of your organization. Follow Chris Olson as she uses a hypothetical ad agency setting to go through the process of identifying and then leveraging opportunities aimed at building an information service beyond the traditional scope. Ideas, examples and unconventional approaches are sure to be raised, making this session attractive for information professionals working in all types of organizations.

Speaker:

Chris Olson, Chris Olson & Associates Downloads: Chris Olson "Cultivating Your Marketplace" Presentation

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Advertising Agency Library Portals Wednesday, June 9, 2004 1:15PM - 2:30PM

Challenges and Solutions

Managing resources across a global agency network is a complicated endeavor. A panel presention and moderator led Q&A will address IT, copyright, contractual restrictions, content integration, culture, and other issues as they relate to information sharing via a library portal.

Speakers:

Stephen Fleming, Young & Rubicam  (3rd from left)

Scott Jenkins, Leo Burnett USA, Inc.  (2nd from right)

Velda Ruddock, TBWA\Chiat\Day  (3rd from right)

Douglas Buffo, Leo Burnett USA, Inc.   (2nd from left)

Moderator:

Robin Feuerstein, The Interpublic Group of Companies  (far right)

Sponsor:

Gaby Fireman, Mintel  (far left)

Downloads: Velda Ruddock "InsideTBWA| Our Intranet & Portal Journey" Presentation Stephen Fleming Young & Rubicam Research Toolbox Presentation