SLA Sci-Tech Division

The marketing of scientific and technical libraries encompasses more than just publicizing and promotion of the services that they offer. Some of the basic aspects of marketing include: knowing who your patrons are, identifying new patrons, understanding their information needs, finding information products that will meet those needs and are within the library's budget, gearing those products and services to them, making sure that they know about the library, and maintaining a relationship.

With this short definition of marketing in mind, the following information professionals have developed innovative and effective marketing strategies that have worked in their environment.

• Homing in on our Customers: How the Praxair Information Resource Center Reevaluated and Implemented a New Marketing Strategy (92 Kb PDF document)

  Crystal S. Megaridis, MALIS
  Manager, Information Resource Center
  Praxair, Inc., Burr Ridge, IL 60521
  Crystal_Megaridis@praxair.com

• Marketing Library and Information Services: Comparing Experiences at Large Institutions (334 Kb PDF document)

  Robert Noel
  Physics, Astronomy, Mathematics, Computer Science
  Librarian, Indiana University, Bloomington, IN 47405
  rnoel@indiana.edu

  Timothy Waugh, Ph.D.
  Information Scientist,
  Abbott Laboratories, Abbott Park, IL 60064
  Timothy.Waugh@abbott.com

• Collaborative Marketing: Library and Vendor Partnerships (628 Kb PDF document)

  Jacqueline H. Trolley
  Director, Global Events & Exhibitions, ISI
  Philadelphia, PA 19104
  jay.trolley@isinet.com

  Ryan Sheppard
  Director, Marketing Services, ISI
  Uxbridge, England
  ryan.sheppard@isinet.co.uk

• Here is a "Bibliography for Sci/Tech Library Marketing" for additional reading.