By John R. Latham
Spring has sprung, the cherry blossoms are out, so let's do some surveys. I don't think that's what really happens, but sometimes it feels like it. Whether it is establishing one's value within the organization or institution, checking the demographics of customers or users, or finding out trends within the organization or industry, we need surveys if we want to base decisions on supportable evidence. Ironically it is often those who really need the information who are loath to complete the surveys. Surveys are a bore to complete, but they are a necessary component of information management.
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