If You Want Your Customers To Give Rave Reviews, Try The U.R.A.V.E. Approach to Evaluating Service

You may be providing excellent customer service, but you need to make sure your customers know it and value it.

BY JOHN R. LATHAM

I was delighted to read in the March 2007 issue of the Harvard Business Review in a short article titled, "Beating the Market with Customer Satisfaction," that the stock prices of companies with high customer satisfaction outperformed other companies in the S&P 500.

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