Living Up to Advance Billing: An Interview with Seth Godin
WE ARE LIVING IN AN INDUSTRIAL REVOLUTION, AND FEW PEOPLE KNOW WHAT IS GOING ON WHEN ONE IS OCCURRING. MOST BUSINESSES WILL BE RADICALLY DIFFERENT FIVE OR TEN YEARS FROM NOW.
BY CYBÈLE ELAINE WERTS
Seth Godin, BusinessWeek's "Ultimate Entrepreneur for the Information Age," Seth Godin is a best-selling author, entrepreneur and agent of change. He is the author of Permission Marketing, a New York Times Best Seller that revolutionizes the way corporations approach consumers. Fortune named it one of their Best Business Books, and Promo magazine called Godin "The Prime Minister of Permission Marketing."
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