IN TODAY'S WEB 2.0 WORLD, LEADING-EDGE ORGANIZATIONS NEED TO HARNESS THE MANY DIFFERENT WAYS OF CAPTURING KNOWLEDGE
BY HELEN CLEGG AND SUSAN MONTGOMERY
A year ago, after being inspired by several sessions on podcasting at the 2007 SLA Conference in Denver, we developed a podcast series (named "The Wave of the Future") at our company, A. T. Kearney Inc. We left the conference with one main goal: to incorporate podcasting into our knowledge management program, as an innovative tool to create, capture and disseminate intellectual capital within our own organization.
So what are the benefits of podcasts to an organization? Here's a practical guide to developing and executing a podcast program.
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