INFORMATION PROFESSIONALS MUST BE RECOGNIZED BY UPPER MANAGEMENT AS THE NATURAL CHOICE TO UNDERTAKE ENVIRONMENTAL SCANNING PROJECTS
BY LAUREN ALBERT
How can we look for the unexpected? The answer, unsurprisingly, is that we cannot. We can only hope to be looking in the right direction when the unexpected rears its head, and to be capable of seeing it for what it is. The goal of environmental scanning, a research method used in planning for the future, is to increase the likelihood of both.
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