Strategic Alignment: Positioning our Brand for the Future

SLA'S STRATEGIC ALIGNMENT PROCESS IS AN EXTENSIVE, RESEARCH-BASED EXAMINATION OF THE PROFESSION AND OF SLA'S POSITION WITHIN THE EVOLVING INFORMATION ECONOMY

BY CINDY ROMAINE, GLORIA ZAMORA AND BILL FISHER

Have you ever had your back out of alignment? The pain can come and go, but it's clear that something isn't right. When you are out of alignment, you simply cannot operate at full capacity. Only rarely will your back heal itself--most often, you must seek a professional adjustment to return to your efficient self.

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