Information professionals must go beyond providing good service and do a better job of marketing to those who don't use libraries or information centers.
| BY JOHN R. LATHAM |
|
I have stressed in my column over the years that the best marketing is outstanding service, but it doesn't stop there. Even if you provide excellent service, it will only be apparent to those who have benefited from it. You have to get the word out to those within your organization who have not used your services--and especially to senior management.
You must login to read the rest of this article. Not a member? Join Online Now
RSS
Feedback form
