Logos
COLORS
Production of artwork by different techniques
may require the use of different color matching systems.For the
most consistent use of corporate colors the recommended breakdowns
are as follows:
PANTONE®
(PMS) COATED
Purple PMS 269
Blue PMS 286
Cyan PMS Process Cyan |
|
4-COLOR
PROCESS (CMYK)
Purple C-78/M-100/Y-0/K-33
Blue C-100/M-66/Y-0/K-2
Cyan C-100/M-0/Y-0/K-0 |
|
WEB-SAFE
(HEXADECIMAL)
Purple #330066
Blue #003399
Cyan #0099CC |
|
RGB
Purple R-51/G-0/B-102
Blue R-0/G-51/B-153
Cyan R-0/G-153/B-204 |
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FILE
USAGE
Use of digital artwork in different applications
requires the use of different digital file formats.
To ensure the best quality reproduction, the following file format
uses are suggested:
| |
Format |
| Application |
BMP |
JPG |
GIF |
TIFF |
EPS/Vector |
| Word |
x |
x |
x |
xx |
o |
| Power
Point |
xx |
x |
xx |
xx |
x |
| Page
Layout |
o |
x |
o |
xx |
xx |
| Web
Site (html) |
o |
xx |
xx |
o |
o |
xx
= Best
x = Acceptable
o = Not Recommended
Note: All
Images are pixel based except for EPS/Vector versions
|
