CE Sessions for
Saturday June 5, 2004

Taxonomies for Indexing - A Hands-On Approach
Track: Practitioner's Toolkit
Saturday, June 5, 2004 • 8:00AM - 12:00PM
Audiences: All Attendees
Ticket #140, Price: $199/MBR, $299/NMBR

Built and deployed correctly, a taxonomy is a great guide to a Web site, especially the underlying databases. It improves searching by providing precise, relevant results to a search query. How do you create one? What is the workflow? Who should do it? How long does it take? This session covers the rules for thesaurus construction, explores terms and source materials, and explains each part of the thesaurus record. In the second half of this workshop, we will have a hands-on exercise to create a mini-taxonomy.

Speaker(s): Alice Redmond-Neal, Training Director, Access Innovations, Inc.
Dr. Jay Ven Eman, CEO, Access Innovations, Inc.
SLA Units: Information Technology Division

Wireless Technology: Secured?
Track: State of the Art
Saturday, June 5, 2004 • 8:00AM - 12:00PM
Difficulty Level: Basic • Audiences: All Attendees
Ticket #125, Price: $199/MBR, $299/NMBR

What are the characteristics of 802.11b that makes it the preferred protocol for wireless networks? What are the campus/enterprise perspectives of an 802.11b wireless network? What are the governance and cultural changes/shifts at the campus/enterprise level? Learn the basics of wireless technology, review the various wireless protocols, review where wireless technology applications are used today, and discuss significant security problems with wireless capability in this introductory course.

Speaker(s): Clifton H Poole, Professor of Information Systems, National Defense University
Moderator(s): Wendy Hill, Defense Technical Information Center
SLA Units: Military Librarians Division
Sponsors: Sirsi Corporation

Phylogenetics and Systematics for Information Professionals: Science and Resources
Track: [Default]
Saturday, June 5, 2004 • 8:00AM - 12:00PM
Difficulty Level: Basic • Audiences: All Attendees
Ticket #120, Price: $199/MBR, $299/NMBR

This session provides the opportunity to learn about the sciences that bring order to the natural world. Systematic techniques discern the relationships of organisms, assign newly discovered genes to gene families, and identify organisms in need of conservation, and model disease transmission and epidemics. Learn the basics of the science, vocabulary that your clients use, and the essential print and electronic resources and analysis tools for these sciences.

Speakers: Michael Miyamoto, University of Florida; Michele Tennant, University of Florida
Moderator: Barbara Hedges, University of Alabama
SLA Units: SLA Biomedical and Life Sciences Division

Information professionals are constantly being challenged to produce justification for their expenditures. This session goes beyond traditional metrics (e.g., time saved) to take a hard look at the business value that information expenditures bring to those who pay for them. Using tradeoffs of time, cost and quality, the second portion of the session discusses elements necessary to present an effective budget.

Speaker: Liz Blankson-Hemans, Dialog
SLA Units: Professional Development Center
Sponsor: Dialog, the Information Professional Partner

Chemistry for the Non-Chemist Librarian
Track: [Default]
Saturday, June 5, 2004 • 8:00AM - 5:00PM
Difficulty Level: Basic • Audiences: All Attendees
Ticket #110, Price: $299/MBR, $399/NMBR

Information professionals with responsibilities for providing chemistry reference services should understand the structure and language of chemistry. This course takes a hands-on approach to introduce learners to the five major divisions of chemistry, their basic principles, and the intellectual tools that chemists need to do their work. It will be composed of three basic sections:

• A brief introduction to chemistry as a science, including the tools that chemists use to describe and communicate their work: molecular formulae and structure, IUPAC and CAS nomenclature, CAS Registry Numbers, biosequences, and dimensional chemical structures.
• Basic concepts and research questions in organic, physical, inorganic, analytical, and biological chemistry, including the types of questions that chemists in these fields seek to answer and the vocabulary and techniques information professionals need in order to understand and assist them.
• A brief overview of the way in which the chemists' research needs direct their information needs.

Speakers: Bartow Culp, Purdue University; Judith Currano, University of Pennsylvania; Dana Roth, CalTech
SLA Units: SLA Chemistry Division

Competitive intelligence is the selection, collection, interpretation, and distribution of publicly held information that has strategic importance. This course will provide participants with an introduction to the general issues in competitive intelligence and practical guidance for developing and implementing a competitive intelligence service with a sci-tech focus to meet the needs of an organization. Scientific and technical resources, such as patents, conference proceedings, and gray literature will be discussed in relation to business intelligence. Instruction and learning will focus on the identification and use of key web-based information resources for competitive intelligence, including commercial online database services and public-domain sources.

Speaker: Angela Pollis, KnowledgeLink Consulting Service
SLA Units: SLA Science and Technology Division

Although nearly all libraries are faced with the threat of downsizing, outsourcing, or closure these days, those run by solo librarians are especially vulnerable. Also, these librarians do not have a skilled public relations or advocacy infrastructure to support them. And usually they are managed by a non-librarian who does not understand the value a professional librarian brings to the organization. This course will equip the solo with the tools needed to present his or her value proposition to the larger organization and, in the process, improve the organization's perception of the library profession as a whole. This course is equally applicable to librarians working in larger-staffed libraries.

Speaker: Judith Siess, Information Bridges International
SLA Units: SLA Solo Librarians Division

The instructor, having been fortunate to inspect several hundred intranets and to consult in developing and re-architecting intranets since 1996, has distilled this 1/2 day workshop down into to essential steps which lead to successful intranets. Each step will include implementation insights, including how attendees can take steps to establish appropriate governance, information and technology initiatives.

Speaker: Howard McQueen
SLA Units: Professional Development Center

Information professionals are intrigued with the area of e-learning because so many learning principles overlap with information management principles and practices. In addition, e-learning has increasingly high visibility in management circles. During the past couple of years, information professionals have become acquainted with e-learning development and delivery tools. Now it is time to move to the next level and think more strategically about which information resources should be seamlessly integrated into learning applications. Attend this workshop to hear how forward-thinking information professionals are taking a leadership role in developing content for learning programs. The workshop will review simple e-learning tools and will focus on how to repurpose familiar information resources in a learning environment to meet organizational goals.

Speakers: Factiva, Factiva InfoPro Alliance
SLA Units: SLA Professional Development Center
Sponsor: Factiva

The Art of Negotiating Anything
Track: Practitioner's Toolkit
Saturday, June 5, 2004 • 9:00AM - 12:00PM
Difficulty Level: Intermediate • Audiences: All Attendees
Ticket #161, Price: $125/MBR, $225/NMBR

Dread your next vendor contract renewal? Wishing you could get the nerve to ask for a raise? No problem interviewing but nervous when you get to the salary discussion? Negotiation is an art, and there are basics techniques you can review to prepare you for your next negotiation opportunity. In this dynamic and interactive workshop, Jennifer R. Pitarresi, attorney and consultant to the information services industry, outlines the basic tenets of negotiating and gives pointers to increase your bargaining power in virtually any situation.

Speaker: Jennifer Pitarresi, J.D.
Moderator: Jill Konieczko, US News and World Report
SLA Units: SLA Leadership and Management Division

Learn from the experts about the creation and management of an end user initiative in your organization. This interactive seminar covers marketing, public relations, and the introduction of new end user services all the way through rollout, training, customer support, and follow-on activities.

Speakers: Factiva Enterprise Consulting, and InfoPro Alliance
SLA Units: SLA Professional Development Center
Sponsor: Factiva

The seminar focuses on what defines and establishes a brand in the context of library and information services. A successful brand is a dynamic mix of customer perceptions and memories, shaped by a 360-degree image strategy, diligently maintained with focused communications, and fine-tuned to take advantage of opportunities and react to marketplace conditions. This four-hour course will explore the multiple facets of a brand, the role of branding in a marketing program, the steps required to establish a brand, and how managers of library and information services can apply branding tools to communicate promises and establish brand loyalty for their services and products.

Speaker: Chris Olson, Chris Olson & Associates
SLA Units: Professional Development Center

You've heard about the limitations of even the best Internet search engines. You understand how advertisers influence search results in popular search tools. But how do you use that knowledge to search the Web more efficiently? How can you find value in (or even spot) the rubble of useless links and crass promotions? This fast-paced program is designed for experienced Web searchers who want to expand their Web search horizons. Learn to go beyond search engines to other high quality sources of information. Participants will be introduced to a wide variety of free resources and top starting points. You also will learn the best ways to search them effectively.

Speaker: Rita Vine, Workingfaster.com
SLA Units: SLA Professional Development Center

Increasing competitive pressures on organizations and information professionals have fueled interest in competitive intelligence. With defined processes and methods, intelligence can enhance your organization's competitiveness; bolster your professional contributions and value; help you better understand industry sectors; and identify professional opportunities. This course will use lectures, exercises, and case studies to examine the intelligence processes, techniques, and tools. Learn to understand the intelligence profession and how to apply intelligence toward organizational and professional success. This course is aimed at expanding your capabilities; improving your organization's strategic decision-making and competitiveness; enhancing your professional growth and contributions; and developing a better understanding of developments in the information industry and other sectors of the economy.

Speaker: Cynthia Cheng Correia, Fuld & Company, Inc.
SLA Units: SLA Professional Development Center

This half-day course is designed to enhance the skills of students and librarians new to science reference, especially mathematics and computer science, including reference in selected interdisciplinary areas related to these two. The course will provide a review of important print and electronic resources in these fields, as well as tactics on how to answer information requests using such resources. Participants will be able to engage in lively discussions and have the opportunity for some hands-on experiences.

SLA Units: SLA Physics-Astronomy-Mathematics Division

Speaker: Ann Cullen, Baker Library, Harvard Business School
SLA Units: SLA Business and Finance Division

This course covers basic concepts in immunology, including the specialized cells and organs of the immune system, innate immunity, adaptive immunity, diseases of the immune system. It relates these concepts to the types of questions clinicians, researchers, and students may ask of biological information professionals. Participants also will learn the terminology of immunology, including antigens, phagocyte, complement, natural killer cells, antibodies, lymphocytes, and cytokines.

Speaker: George McGregor, Chiron Corporation
Moderator: Barbara Hedges, University of Alabama
SLA Units: SLA Biomedical and Life Sciences Division

You have been asked to conduct a background investigation on individuals involved in a multi-million dollar deal. Or people who approach your client about a business opportunity. Or, for a dozen other reasons, your employer wants to know about a person's criminal or business background. This course will review criminal and other public records sources (online and offline), and introduce strategies for conducting background checks. Discover what a public record is and what it is not. Learn about permissible (legal) uses of public and private information. Find out why some online public records research may not meet the due diligence standard.

Speaker: Genie Tyburski, Ballard Spahr Andrews & Ingersoll, LLP
SLA Units: Legal Division

Understanding Your Business Environment
Track: [Default]
Saturday, June 5, 2004 • 1:00 PM - 5:00 PM
Difficulty Level: Intermediate · Audiences: All Attendees

CANCELLED

Handling Statistical Data with Confidence
Track: Practitioner's Toolkit
Saturday, June 5, 2004 • 8:00AM - 12:00AM
Difficulty Level: Intermediate •Audiences: All Attendees

CANCELLED