CE Sessions for
Sunday June 6, 2004

Researching Private Companies Globally
Track: Practitioner’s Toolkit
Sunday, June 6 • 8:00AM - 12:00PM
Difficulty Difficulty Level: Intermediate • Audiences: All Attendees
Ticket #280, Price: $225/MBR, $275/NMBR

Researching private company activity globally is one of the key areas of business information. Much of this information is in the public domain, but sourcing the information can be complex and demands a systematic approach. The course gives an overview of successful research strategies that can be used in information projects to provide excellent company reports.

Making It Count: Measuring the Value of Special Libraries and Information Centers
Track: [Default]
Sunday, June 6 • 8:00AM - 12:00PM
Difficulty Difficulty Level: Basic • Audiences: All Attendees
Ticket #120, Price: $199/MBR, $299/NMBR

The course focuses on a new approach for identifying and measuring the value of library and information services. It combines the balanced scorecard approach and the use of critical success factors. The session will include hands-on exercises in which participants will identify three to five critical success factors and measures for the factors, including an instrument to gather needed data and a plan for communicating the value of the library or information center to management. The target learners for this session are managers and directors of special libraries, information centers, and information service departments in any type of organization; any information professional that needs to be able to measure and communicate the value of information services within an organization. Participants should have some familiarity with traditional approaches to measuring the use of and satisfaction with information services, e.g., user surveys, focus groups, automated and manual tracking of service-related statistics. Some experience with budgeting and performance measurement is useful, but not essential.

Speakers: Eileen Abels, University of Maryland, College of Information Studies; Lisl Zach, Louisiana State University, School of Library and Information
SLA Units: Professional Development Center

KM Benchmarking
Track: [Default]
Sunday, June 6, 2004 • 8:00 AM – 12:00 PM
Difficulty Difficulty Level: Intermediate • Audiences: All Attendees
Ticket #261, Price: $199/MBR, $299/NMBR

An organization’s ability to function and prosper depends, in large part, on the knowledge and the skills of its people, and of the knowledge base that it collectively develops and deploys. After the knowledge management hype of early 2000, it seems that knowledge management attracts less management awareness because the deliverables and ROI remain too unclear.

This session will show you otherwise. KM is still on board agendas and it will become a major issue for librarians and information professionals. This interactive workshop, will demonstrate that public and private companies are performing better with a knowledge management strategy than without one. We will present results from various international surveys. Above all, this workshop will teach information professionals how to respond to knowledge management demands professionally. Presenters will explore trends and developments currently taking place in corporate information centers and the role information professionals can take to transform current roles into knowledge management positions. Issues to be addressed include:

• Appropriate knowledge management strategies to suit your organization
• Successful knowledge management strategies
• ROI of KM
• Information strategies, developments and trends of libraries in the corporate environment
• KM Competencies

Participants will collaborate on mapping the organizational knowledge management framework. You will be able to benchmark your current KM projects and programs with current European and Asian best practices.

Speakers: Daan Boom; Boyd Hendriks
SLA Units: Professional Development Center

Deadline Due Diligence
Track: Practitioner’s Toolkit
Sunday, June 6, 2004 • 8:00 AM – 12:00 PM
Difficulty Level: Intermediate • Audiences: All Attendees
Ticket #281, Price: $199/MBR, $299/NMBR

This CE course is designed to bring together the best techniques used by news librarians and business researchers to locate information about people and to research companies and organizations. News librarians are routinely called upon to provide detailed background on persons both well known and unknown who have become newsworthy, as well as in-depth information about companies and organizations. This course, originally designed by news researchers to be taught to journalists, collects and refines research techniques that rely on readily available, no- or low-cost sources. The third component of this session is how to enhance the power of the Google search engine for fast, in-depth research by customizing the Google interface.

Speakers: Roberta Brody, Queens College; Greg Notess, Montana State University; Marion Paynter, Charlotte Observer
SLA Units: SLA News Division

Planning and Conducting an Information Audit
Track: [Default]
Sunday, June 6, 2004 • 8:00 AM - 12:00 PM
Difficulty Level: Basic • Audiences: All Attendees
Ticket #255, Price: $199/MBR, $299/NMBR

This course introduces the information audit concept. Using a seven-stage model, practical examples, and case studies, participants learn how to apply the process to their organizations by developing an appropriate methodology. Working through the model stage by stage, participants learn to match the components of the audit process with the specific characteristics of their organizations.

Speakers: Ralph Godau; Sue Henczel
SLA Units: Professional Development Center

Pharmaceutical Regulatory Resources Online
Track: Practitioner’s Toolkit
Sunday, June 6 • 8:00AM - 12:00PM
Difficulty Level: Intermediate •Audiences: All Attendees
Ticket #275, Price: $199/MBR, $299/NMBR

Knowledge of government regulations and their implications is essential to the success of any information professional working in the health sector. This course focuses on types of regulatory data most likely to be requested – and why. Search examples will illustrate key differences in content and capabilities among free and fee-based online information sources, identifying influential factors in resource evaluation and selection based on client needs. To assist in anticipating those needs and constructing effective strategies to meet them, we’ll explore practical applications – and implications – of regulatory data for business intelligence within the pharmaceutical industry. Expected outcomes of this course are not only mastery of basic terminology, but also increased practitioner confidence and competence in requisite data searching and analysis, plus enhanced skills in anticipating and understanding business-critical regulatory issues.

Speaker: Bonnie Snow, Dialog
SLA Units: Pharmaceutical and Health Technology Division
Sponsor: Dialog, the Information Professional Partner

TechStorm: A Facilitated Strategic Planning Workshop
Sunday, June 6 • 8:00AM - 12:00PM
Ticket #270

CANCELLED

Systems Thinking for Librarians
Track: State of the Art
Sunday, June 6 • 8:00AM - 12:00PM
Difficulty Level: Intermediate • Audiences: All Attendees
Ticket #260, Price: $199/MBR, $299/NMBR

Librarians are struggling with techniques to better illustrate their value in high-risk environments and to be seen by management as an integral part of their organization’s successes. Systems thinking is a philosophy that will help attendees adopt different ways of interacting with leadership, serve constituents effectively, and position information services to play a vigorous and innovative role in their organization. Tools for applying the process will be provided.

Speakers: Rebecca Corliss, Schiff Hardin LLP; Sara Tompson, Packer Engineering; Lorri Zipperer, Zipperer Project Management
SLA Units: Engineering Division, Aerospace Section
Moderator: Cynthia Bennington, Kennedy/Jenks Associates
Sponsor: EBSCO Information Services

Federated Searching and Open URL
Track: [Default]
Sunday, June 6 • 8:00AM - 12:00PM
Difficulty Level: Basic • Audiences: All Attendees
Ticket #265, Price: $199/MBR, $299/NMBR

Federated searching, or searching many information bases at once, is the next generation in library services on the Web. How long have we waited to be able to do our search once? This workshop defines federated searching; what’s available today, what’s involved in implementing a federated search service; its impact on the library; and how the open URL standard and other linking initiatives relate to these new services.

Speakers: Frank Cervone, Information Technology, Northwestern; Darlene Fitcher, University of Saskatchewan, Northern Lights Internet Solutions
SLA Units: Professional Development Center

Assessing Your Business and Strategic Competencies
Track: [Default]
Sunday, June 6 • 8:00AM - 12:00PM
Difficulty Level: Intermediate • Audiences: All Attendees
Ticket #250, Price: $199/MBR, $299/NMBR

In today’s business-first culture, information professionals may feel the need to assess and develop their business skills. This session maps the long-accepted librarian professional competencies to business and strategic competencies. Outcomes are a gap analysis of needed skills and an action plan for acquiring those skills, forming the starting point for professional development.

Speaker: Betty Jo Hibberd, Dialog
SLA Units: Professional Development Center
Sponsor: Dialog, the Information Professional Partner

Helping Engineers and Other Scientists Select Materials
Track: Practitioner’s Toolkit
Sunday, June 6 • 8:00AM - 12:00PM
Audiences: All Attendees
Ticket #210, Price: $199/MBR, $299/NMBR

Scientists and engineers have long known that time spent in the library can save them time in the laboratory. Unfortunately, because older analytical and measurement techniques were not as refined, researchers often think they have to start from scratch. Today, with electronic archives and property databases based on older resources, many research projects can be streamlined using resources that once sat on the shelf. This workshop will delve into resources that can be used to help focus research in the areas of materials selection.

Speaker: Patricia Kirkwood, Pacific Lutheran University
SLA Units: Materials Research and Manufacturing Division

CE Course: GIS for the Special Librarian
Sunday, June 6, 2004 • 8:00 AM – 5:00 PM
Ticket #230

CANCELLED

Back to Basics Business Research: Strategies, Tactics, and Sources
Track: Practitioner’s Toolkit
Sunday, June 6, 2004 • 8:00 AM – 5:00 PM
Difficulty Level: Basic • Audiences: All Attendees
Ticket #220, Price: $299/MBR, $399/NMBR

Business information seems to be everywhere, but is it the information we really need? Does it answer our client questions? It takes more than just finding information to perform business research. This course is designed to help special librarians find, evaluate, and structure the business information that is needed in their work. In addition to discussing the basic business sources and practical research tactics and strategies, it offers a framework of decisions, processes, and methods for developing answers without being overwhelmed by the sources.

Speaker: Roberta Brody, Graduate School of Library and Information Studies at Queens College
SLA Units: Business and Finance Division

How to Teach Search Skills to Know-it-all Searchers
Track: [Default]
Sunday, June 6, 2004 • 8:00 AM – 5:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #225, Price: $299/MBR, $399/NMBR

Do you ever feel like you’re not quite meeting the learning needs of your learners? Do you lose their attention during training? Are you nervous about maintaining your authority and composure in the classroom?

In this full-day, active course, you’ll learn how to assess your learners’ needs and wants before you plan your training session. Learn the essentials of planning content for a session, timing issues, and tips and tricks that experienced trainers use to make learning stick after the class. The session will also cover the basics of presentation skills: how to conquer your fear of presenting, what to do with your hands, where to stand, and the basics of teaching and presenting in a wired training space.

Speaker: Rita Vine, Workingfaster.com
SLA Units: Professional Development Center

Content Management Strategies and Tools
Track: [Default]
Sunday, June 6, 2004 • 8:00 AM – 5:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #215, Price: $299/MBR, $399/NMBR

This level course is designed for content managers, information architects, and Web development and publishing personnel interested in deploying current generation database and related tools and Web-enabling strategies. Speaker Howard McQueen will discuss his seven-layer model for content management, analyzing where content and technology intersect with people and business processes. Best-of-breed software solutions and strategies will be discussed for: content creation: support for DMS/routing/workflow; content submission: categorization and integration: methods to achieve data normalization; content consumption: creation of user interfaces and pull/push/hybrid solutions; E2E (Employee-to Employee) collaboration: enhanced knowledge-sharing techniques.

Speaker: Howard McQueen, McQueen Consulting
SLA Units: Professional Development Center

Business Intelligence Toolkit 202: From Research to Intelligence
Track: Practitioner’s Toolkit
Sunday, June 6, 2004 • 8:00 AM – 5:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #240, Price: $299/MBR, $399/NMBR

Are you overwhelmed when Business Development and Marketing ask you for a company overview, competitor profile, or a quick run-down on a new industry? Not sure where to turn or which path to take? Need a list of information sources that are quick, reliable, and economical? The speakers, competitive intelligence practitioners who have crossed sci-tech lines with business, will share their favorite and most productive resources, information extraction methods, and presentation tips with you. This interactive class will allow you to return to your libraries with confidence in compiling profiles and insightful summaries using the language and format that is sure to please management who “needed it yesterday.”

Speakers: Margaret Metcalf Carr, Department of Defense; Renee Daulong, Dell Computer
SLA Units: Engineering Division
Moderator: Amanda Dingus Kindall, KeyBank

Competitive Intelligence: Building a CI Business Unit and Finding CI Information
Track: Practitioner’s Toolkit
Sunday, June 6, 2004 • 8:00 AM – 5:00 PM
Ticket #235

CANCELLED

Beyond Marketing: Consultative Selling Strategies for Information Professionals
Track: [Default]
Sunday, June 6, 2004 • 9:00 AM – 12:00 PM
Difficulty Level: Basic • Audiences: All attendees
Ticket #296, Price: $199/MBR, $299/NMBR

Speakers from Factiva and Factiva InfoPro Alliance will focus on the next step: consultative selling strategies. It will include an in-depth discussion of the sales processes and give information professionals s framework for identifying and validating user needs, negotiating, acting on buying signals, and closing the sale of information center services and products. In a world where information functions compete, selling skills will help you gain success in your organization.

SLA Units: Professional Development Center
Sponsor: Factiva

Developing Your Leadership: Coaching Skills for Information Professionals
Track: Practitioner’s Toolkit
Sunday, June 6, 2004 • 9:00 AM – 3:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #286, Price $125/MBR, $225/NMBR

In today’s changing business climate, information professionals need to be leaders who not only know how to develop themselves but who also know how to develop and empower their teams. In this highly interactive workshop, participants will examine leadership dimensions and learn skills for coaching and empowering the professionals who work for them. Participants will enhance their coaching and mentoring competencies by practicing and learning how to:

• Listen non-judgmentally and ask powerful questions that get to the heart of issues
• Provide constructive feedback
• Reframe issues to get people to see beyond the constraints of their own mindset
• Plan and set goals
• Build trust and accountability

Participants will leave with skills that enable them to develop the leadership capacity of their teams by helping the professionals who report to them examine their behavior, leverage their strengths, think outside of the box, and create action steps for becoming more effective performers.

Speaker: Ginny O’Brien, MS, PCC, The Columbia Consultancy
Moderator: Jill Konieczko, US News and World Report
Sponsor: LexisNexis

Reputation Management: Use of Text Analytics To Mine and Manage Reputation Analysis
Track: [Default]
Sunday, June 6, 2004 • 1:00 PM – 4:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #335, Price: $199/MBR, $299/NMBR

Explore the new work of text analysis software and techniques. Use these tools to look for reputation-management danger signals in publications, news, and Web sites. Text analytics is the hot new area where analysis of full-text content can help you anticipate potentially damaging news about your organization, anticipate trends, and track competitor actions. Sophisticated text analysis software from IBM and others will be used to illustrate the power of text analysis. Speakers from Factiva, Factiva Channel Marketing, and InfoPro Alliance will present this seminar.

SLA Units: Professional Development Center
Sponsor: Factiva

Communities of Practice and Knowledge Exchange
Track: [Default]
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Basic • Audiences: All attendees
Ticket #325, Price: $199/MBR, $299/NMBR

Leveraging information and managing knowledge within an organization for strategic advantage is a key role of special librarians today. With new business rules emerging in the knowledge economy, organizations are developing innovative strategies for leveraging information systems and knowledge capital to create a sustainable competitive advantage.

A prominent strategy is developing and supporting communities of practice.

Learn how information and knowledge professionals can play a key role in their success through information navigation and brokering, creating expertise networks, knowledge access and exchange.

Speaker: Deb Wallace, Sun Life Financial
SLA Units: Professional Development Center

Creating Brand Identity
Track: [Default]
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #310, Price: $199/MBR, $299/NMBR

We all recognize a strong brand identity when we see it, but how did that identity develop?

Brands are defined by perceptions, not new logos and fancy ad campaigns. Everything from product quality to service to the image projected creates brand equity. This session covers the “what and why” of creating brand identity, illustrated by case studies. It also offers guidance for creating brand identity for an information center. The second half of the session focuses on creating effective messages to communicate the key values and benefits of the information center.

Speakers: Betty Jo Hibberd, Dialog; Cynthia Murphy, Dialog
SLA Units: Professional Development Center
Sponsor: Dialog, the Information Professional Partner

Blogging for Information and Knowledge Exchange
Track: [Default]
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Basic • Audience: All attendees
Ticket #330, Price: $199/MBR, $299/NMBR

Blogs are the right tool for many jobs. Find out the range of possibilities, from marketing your library, to communication and information sharing among library or organization staff, to collaboratively posting materials to the Web site easily and efficiently, and more.

This workshop covers the fundamentals: Learn about templates, commenting systems, permanent links, and RSS syndication of blog headlines. Take a tour of library blogs that are used to promote library services or deliver value-added information products to specific audiences. Take home the knowledge and skills to launch your own library blog.

Speakers: Frank Cervone, Information Technology, Northwestern; Darlene Fitcher, University of Saskatchewan and, Northern Lights Internet Solutions
SLA Units: Professional Development Center

Communication Patterns of Engineers
Track: [Default]
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #305, Price: $199/MBR, $299/NMBR

This course will identify how engineers communicate. It also will explain how their use of information affects their work – and how the best engineers use information resources in their work. Trends spanning the past 25 years in engineering-oriented authorship, information seeking, and reading patterns will be discussed, along with what is happening with the increasing use of electronic journals. Additional topics include:

• Improving communication skills and the use of tools to address the inadequacies of communication by engineers.
• Comparisons of engineering communication patterns with those of science and medicine.

Speakers: Donald King, University of Pittsburgh School of Information Sciences; Carol Tenopir, University of Tennessee, School of Information Sciences
SLA Units: Materials Research and Manufacturing Division

PatInformatics
Track: State of the Art
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Basic • Audiences: All attendees
Ticket #320, Price: $199/MBR, $299/NMBR

Participants will learn about the initiation of a patent analysis function at a Fortune 25 company and discover the nuances of “patinformatics” – a term coined to encompass the breadth and depth of available patent analysis methods. These lessons will be demonstrated using examples, case studies, and group participation exercises. During this case studies workshop, attendees will see an example from the reference interview to the delivery and subsequent use of the analysis work performed. Each example will include detailed descriptions of the sources, software tools, and methods used to accomplish the result.

Speaker: Anthony Trippe, Chemical Abstracts Service
SLA Units: Pharmaceutical and Health Technology Division
Sponsor: CAS, A division of the American Chemical Society

The Accidental Archivist
Track: Practitioner's Toolkit
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Intermediate • Audiences: All attendees
Ticket #331, Price: $199/MBR, $299 NMBR

This course is designed as a starting point for those corporate librarians (with a demonstration case from a newspaper), who are tasked with creating, managing, or providing oversight for corporate archives or unorganized collections of archival materials of commercial or historical interest to the parent organization. The course is designed to train special librarians to establish and manage corporate archives effectively as a minor but important addition to their libraries and information centers. Participants also will get tips on how to create opportunities to easily collect materials that will become valuable to the organization at a later date. The course will also examine issues related to archiving news products such as bound volumes, microfilm, and PDFs.

Speakers: Carrie Christoffersen, Newseum; Vincent Golden, American Antiquarian Society; Robert Janson, Minneapolis Star Tribune
SLA Units: News Division

Chemical Information Sources, Request, and References
Track: [Default]
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Basic • Audience: All attendees
Ticket #315, Price: $199/MBR, $299/NMBR

The course will feature a hands-on approach to introduce learners to the types of questions that chemical researchers present to an information specialist and the reference sources that can be used to answer these questions. Topics include:

• A brief review of the major domains in chemistry and an overview of the types of reference sources in the chemical sciences, their access points, and the questions they are best equipped to handle.
• Detailed discussion of some of the major chemical information resources, interspersed with case studies of different reference questions, in which learners divide into groups to work out the best strategy for attacking each.

Speakers: Denise Callihan, PPG Industries; Bartow Culp, Purdue University; Judith Currano, University of Pennsylvania; Dana Roth, CalTech
SLA Units: Chemistry Division

Presentation and Communications 101
Track: Practitioner's Toolkit
Sunday, June 6, 2004 • 1:00 PM – 5:00 PM
Difficulty Level: Basic • Audience: All attendees
Ticket #290, Price: $125/MBR, $225/NMBR

Recent polls report that the top stresses in life include marrying and divorcing, relocating, starting a new job, and giving formal business presentations. Join us for an interactive session, which will include the dos and don’ts of good communications, as well as tricks tips. The course will include role-playing exercises to help you to improve your presentation skills.

Speaker: Jennifer Pitarresi, J.D.
SLA Units: Leadership and Management Division
Moderator: Jill Konieczko, US News and World Report
Sponsor: Factiva