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SLA 2002 Pre-Conference Program

Continuous Education Courses

Saturday, June 08, 2002

8:00 am - 12:00 pm

Let's Get Physical! Physical Science Reference Fundamentals for Non-Scientists

Ticketed Event #105

$199 member; $249 nonmember

This course is designed to enhance the skills of students and librarians new to science librarianship. This half-day course will feature team teaching by five specialist librarians, all experienced in the field of science librarianship. This course will include instruction on how to conduct a reference interview, review of important print and electronic resources in the physical sciences and tactics on how to answer information requests using these resources and others. The course will focus on the disciplines of Physics, Astronomy, Mathematics, Computer Science, and General Science. Also, a brief introduction to the Division's Mentorship Program will be included. Participants will participate in lively discussions and have the opportunity for some hands-on experiences.

Instructor(s): Michael Fosmire, Carol Hutchins, Joseph Kraus, and James Manaslo

8:00 am - 12:00 pm

Managing Your Business Within the Business

Ticketed Event #100

$199 member; $249 nonmember

In today's economic environment of cutbacks, and focus on the bottom line, knowing how to manage your information function as a business within your firm is more important than ever. This course will help you to align the library with the corporate strategyfiscal and otherwiseto segment your users, and understand their needs and content purchasing habits; and to benchmark content budgets and spending.

Instructor(s): Leslie Jacobs, Dick Curtis, Outsell

8:00 am - 12:00 pm

Web Technologies Primer

Ticketed Event #107

$199 member; $249 nonmember

This half-day workshop provides an introduction to the technologies used in the development of Web sites and Web applications. A variety of Web technologies and protocols including HTTP, HTML, JavaScript, and Flash are presented, and the creation and display of dynamic Web pages are discussed. Note: This workshop assumes that the attendee will have experience in using the Web as a user and researcher, but does not require previous knowledge in building Web sites.

Instructor(s): Jaron J. Rubenstein

8:00 am - 12:00 pm

Winning at the E-mail Game: Mastering e-mail in a Business Finance Information Setting

Ticketed Event #110

$199 member; $249 nonmember

This half-day workshop challenges your mastery of the uniquely hybrid nature of e-mail in a business and financial information setting. Through a series of best practices, you learn new ways to deal successfully with the contending demands of shaping, writing, interpreting and organizing your e-business communications, while also ensuring the security required for communication by e-mail of sensitive and urgently needed information. The workshop experience will give you a rare opportunity to share your perceptions, problems, and solutions in serving your clients and communicating with peers in the demanding world of a business information professional.

Instructor(s): Michael Whelan; Erica Van Acker,Whelan Group

8:00 am - 4:00 pm

A Bioinformatics Primer: Information Behind 23 Pairs of Human Chromosomes

Ticketed Event #130

$299 member; $399 nonmember

The course covers the basics of molecular biology, fundamental concepts of Bioinformatics (dna-protein interaction, Protein structure, biosequence), proteomics, and Genomics. Further, data mining strategies, multiple sequence alignment, methods of phylogenetic inference (parsimony, distance methods) will be illustrated. The course also reviews both proprietary and public resources that are useful in providing information support for bioinformatics researchers in the areas of genome mapping, dna and protein sequence, structure and systems.

Instructor(s): Geeth Vijay-Rao

8:00 am - 4:00 pm

Business Toolkit for Science and Technical Librarians

Ticketed Event #115

$299 member; $399 nonmember

Are you a sci-tech librarian that is overwhelmed when business development and marketing ask you for a company overview or a quick run-down on a new industry? Not sure where to turn or which path to take? Need a list of information sources that are quick, reliable and/or economical? These competitive intelligence practitioners who have crossed sci-tech lines with business, will share their favorite and most useful resources with you. Return to your libraries knowing how to compile profiles that are sure to please management who "needed it yesterday". In this class, attendees will learn how to apply Porter's Competitive Strategy model to their business information gathering endeavors. Since attendees are accustomed to searching scientific and technical literature, exercises will demonstrate how to apply these skills to business information gathering. In addition, attendees will learn to apply a systematic process for business intelligence gathering even when resources (time, people, money) are limited. The course will also cover the often over-looked step of filtering and analyzing selected critical business information. Various means to develop and package meaningful business information presentations will also be provided, along with ways to avoid pitfalls and traps in the gathering, analyzing and presentation phases. This course is intended for the sci-tech librarian who needs to learn or refresh business-searching skills. It is a nuts and bolts session on how to gather, analyze, and present critical business information to executives for sound business decision-making.

Instructor(s): Peggy Carr, Renee Daulong

8:00 am - 4:00 pm

Competitive Intelligence

Ticketed Event #120

$299 member; $399 nonmember

If the purpose of competitive intelligence (CI) is to help your organization's decision-makers make the right strategic choices, then your CI work must take a good hard look at what's coming next. In this high-impact session, you will learn five powerful techniques developed by the instructor that will help you shift your thinking about competition. When you attend this learning forum, you will position yourself to pick up the early warning signs of market change, and help to create an essential competitive advantage for your customers in an increasingly turbulent business environment! (The instructor requests that each session participant bring two different trade periodicals to this learning forum.)

Instructor(s): Seena Sharp

8:00 am - 4:00 pm

Content Personalization, User Customization, Portal & Dashboard Strategies

Ticketed Event #125

$299 member; $399 nonmember

Key to successful enterprise, departmental and workgroup webs is the need to personalize and create a highly relevant content experience This course is designed for content managers, information architects, web developers and publishing personnel challenged with implementing personalization. The foundation of content personalization is the capture and re-use of explicit personal metadata relating to the business consumer. Howard will show successful strategies for unlocking and reusing this metadata, typically existing in a legacy silo, ERP system, or resume / skills bank. Several "live" portals will be demonstrated and case studies will reveal how customization was successfully tested. Howard will examine feature sets and functionality that show high adoption rates by the consumer community. Controlled push and filtered pull techniques will be demonstrated, as will agent alerts and how they should be designed for optimum self-service. Innovative methods for automatically refreshing content by the creation of controls to link content into the enterprise taxonomy will also be demonstrated. This course will also include a lively group discussion on portal and dashboard design and usability guidelines, with Howard assuming the role of moderator/mediator. Attendees will learn more of the "hidden effort" that goes into advancing personalization strategies. A review of key vendors offering rules-based content personalization will open up a discussion as to whether it is time to adopt, or take a wait and see approach. A closing discussion on content federation will examine the current state of the art in the integration of information silos, with the promise that some day content engines may be designed to be event-driven and trigger knowledge exchange.

Instructor(s): Howard McQueen, Jean Dematteo

8:00 am - 4:00 pm

Knowledge Management

Ticketed Event #135

$299 member; $399 nonmember

An intelligent enterprise creates genuine value from knowledge, and information professionals are important players in that effort. This extraordinary Learning Forum will not only introduce the reflective practitioner to the core concepts and leading-edge practices of knowledge management (KM), but will help you turn these powerful ideas into action. Session participants will develop key insights for linking knowledge management to strategies, systems, and solutions that can raise the overall intelligence of their organizations.

Instructor(s): Michael Kull

8:00 am - 4:00 pm

Leadership for the Experienced Information Center Manager

Ticketed Event #140

$299 member; $399 nonmember

Leadership truly is both an art and a science, and in this interactive learning forum you will explore both dimensions of this most important personal and organizational challenge. This theory-to-practice session will address your major questions, and will incorporate interactive exercises, small and large group discussions, self-assessments, case study analysis, and reflection/practical application opportunities with the goal of surfacing and strengthening your intrinsic leadership capabilities.

Instructor(s): Jeffrey Cufaude

8:00 am - 4:00 pm

Marketing as If Your Business Library Depended On It!

Ticketed Event #145

$299 member; $399 nonmember

Marketing is awareness and response: awareness of the world from the business customer's point of view and then responding with changes in service and communication. Learn how, within the business environment, to improve your influence with middle and upper management, use marketing to create a strategic plan, bring in new (and "lost") customers (both internal and external to your institution), collect and evaluate quantitative and descriptive data and improve the effectiveness of promotional activities - even as a solo business information center director!

Instructor(s): Pat Wagner

8:00 am - 4:00 pm

Project Management: From Inception to Completion

Ticketed Event #155

$299 member; $399 nonmember

This course will provide librarians with the knowledge needed to manage projects that require significant planning, coordination, and leadership. Through lectures, small group activities, and discussion, the complete range of activities that a project may involve will be surveyed. Tools for managing projects, such as Critical Path analysis and Gantt and PERT charts, will be examined. Participants will gain an understanding of the techniques used to lead a team from inception to completion of a complex project.

Instructor(s): Chris Dobson, Carolyn Ernst

8:30 am - 4:30 pm

Project Management

Ticketed Event #150

$299 member; $399 nonmember

Projects are an important feature of the new organizational landscape. But managing them can be a major challenge if you're unclear about why a project is being started, what work it involves or how the work is to be done. Unfortunately, getting clear answers to such important questions can be difficult in today's fast-moving workplace. In the SLA Project Management Forum, learners will participate in an interactive, action-oriented and entertaining experience that will get you started on creating an environment for successful projects. You'll learn the core concepts of project management, including how success comes when you place your focus on people.

Instructor(s): Randy Englund

8:30 am - 4:30 pm

Business Planning: Positioning for Success

Ticketed Event #160

$299 member; $399 nonmember

Business Planning: Positioning for Success the effective management of an information organization in today's competitive environment requires a documented business plan that clarifies the organization's distinctive position, market, strategies, and offerings, and that captures the interest and support of senior management. This course is designed for leaders and those progressing up the organizational ladder who need: templates for developing business plans; practical examples of organization's business plans; understanding of business planning tools, models and processes Instructors will lead participants through discussions of business plans what they are, their value to your organization, the overall business planning process and the specific steps involved. Participants will then work on their individual plans, and will leave with a draft business plan for their organizations. Instructors: Jane Dysart, Dysart & Jones Associates and Mary

Instructor(s): Jane Dysart, Mary Lee Kennedy, Microsoft

8:30 am - 4:30 pm

Good Counsel: Exploring the Legal Challenges Facing Information Professionals

Ticketed Event #

$299 member; $399 nonmember

In this exciting Learning Forum, you and your experienced faculty will examine the critical legal questions that are and will continue to impact your day to-day work and the work of your information center as a whole. From copyright and other intellectual property considerations to new developments in labor law and privacy issues, this session will share the critical legal insights that can make the difference during difficult times. This learning forum will place a special emphasis on such legal pitfalls as fair use, database licensing, wrongful termination, discrimination and sexual harassment.

Instructor(s): Robert Nissenbaum, Laurence Helfer, Stuart Tochner, and Gary Willicams

8:30 am - 4:30 pm

Managing Corporate Archives: The New "Old" Knowledge Management Tool

Ticketed Event #170

$299 member; $399nonmember

As information professionals restructure and reevaluate the knowledge management tools at their disposal, they are discovering an important asset that was always within reach but not utilized to its potential-their organization's internal information or archives. For insurers and other modern businesses, archives can be any information more than a week old. This course will teach participants how to locate, organize, describe and preserve their archives, how to leverage them as a business asset in the mix of global resources, and how to market their value to management and employees. The course utilizes hands-on exercises and actual case studies.

Instructor(s): Jeanette M. Bergeron

8:30 am - 4:30 pm

New Dynamics of the Global Information Environment

Ticketed Event #175

$299 member; $399nonmember

We live in a truly global economy, in which change is rapid, products are made wherever the talent to make them is readily available and the ability to leverage knowledge is the primary source of competitive advantage and profits. So what does this reality mean for information and information professionals? In this learning forum, you will examine the emerging role of information in organizations and in business processes, its changing value proposition, new uses and impact on new business models. This session will prepare you to identify unexpected opportunities to facilitate the intelligent use of information to improve decision-making and generate outstanding results for your customers and your organization!

Instructor(s): Nigel Oxbrow; William Noorlander

8:30 am - 4:30 pm

Wireless Technologies

Ticketed Event #185

$299 member; $399 nonmember

This full-day workshop provides an introduction into the technology and applications of wireless networking. A variety of wireless technologies and protocols, including WAP, 802.11 and Bluetooth, will be presented. Design guidelines, implementation strategies, and budget specifications using library applications will be discussed. Note: This workshop assumes that the attendee will have minimal experience using networks.

Instructor(s): Charles Rubenstein

8:30 am - 4:30 pm

Strategic Innovation

Ticketed Event #117

$299 member; $399 nonmember

As emerging technologies continue of fuel alternate vehicles for distributing content, libraries find themselves at both an exciting and daunting intersection. Pursing new delivery systems and services can be challenging environment. This program introduces an application-oriented methodology for developing innovative products and services that are responsive to emerging needs and trends. We will provide participants with steps for identifying and assessing new products and service opportunities aligning new services with an organized mission and goals, and securing organizational support for implementation of service innovations.

Instructor(s): Ed Hudner

8:30 am - 4:30 pm

XML

Ticketed Event #

$299 member; $399 nonmember

XML is increasingly popular markup metalanguage. By separating document structure from formatting instructions it facilitates authoring of documents intended for delivery in multiple formats (web browsers, hardcopy, PDAs, etc.). XML is also widely used for data interchange and metadata encoding. This workshop will cover an introduction to the design, authoring, and publication of XML documents on the world wide web, print media, etc. We begin the with some examples of XML encoded documents, an overview of what XML is, followed by a discussion of the reasons why one would want to use XML instead of HTML or a desktop word processing system such as Microsoft Word. After the introduction we discuss how to specify the structure of an XML document using either XML DTDs (Document Type Definitions) (briefly) or XML Schemas (in more detail). We then proceed to consider how XML is used throughout the pipeline of document authoring and publication: XML Schema editors, stylistic considerations in the design of XML Schemas, editing XML documents, authoring links with XLINK, validating XML documents against schemas, translating XML documents to HTML or XSL Flow Objects with XSLT stylesheets, stylesheet editors, page layout and formatting via CSS (Cascading Style Sheets), the use of formatters to generate Adobe Postscript or PDF files from XSL flow objects. We will also discuss (briefly) some of the important public document schemas/DTDs such as TEI (Text Encoding Initiative) and DocBook, as well as approaches to describing tables. Finally, we will discuss issues of document and metadata markup to assist in retrieval and selective dissemination (syndication). The breadth of material covered will limit the depth with which each subject can be addressed. This tutorial is an introduction to XML; it is intended to prepare students to pursue more detailed studies of individual topics needed to achieve working proficiency.

Instructor(s): Frank Olken

9:00 am - 5:00 pm

Management Development Academy (Two Days Session)

Ticketed Event #190

$499 member; $649 nonmember

In a time when domestic and global uncertainty reign, it is imperative for information professionals to take a broader and longer view of their work. Indeed, the ability to look at the information service, the organization and the larger business environment in a more holistic way is a key characteristic of next-generation leaders in the information profession. So the question you must ask yourself is simple: am I capable of seeing things in this way? And irrespective of your answer, we are delighted to offer you the kind of learning experience that will help you develop your point of view so that you can grow as an information professional, manager, leader and person.

Speaker(s): Miriam Drake; Guy St.Clair

9:00 am - 5:00 pm

New Technologies Academy- (Two Day session)

Ticketed Event #195

$499 member; $649 nonmember

Please visit SLA's Conference website for details http://LosAngeles.sla.org.

Instructor(s): Pamela Cibbarelli

9:00 am - 5:00 pm

Virtual Libraries Academy

Ticketed Event #200

$ 499 member; $ 649 nonmember

Please visit SLA's Conference website for details http://LosAngeles.sla.org.

Instructor(s): Richard Boss

1:00 pm - 5:00 pm

Chemistry and Chemical Librarianship for Non-Chemists

Ticketed Event #205

$199 member; $249 nonmember

The course consists of 3 sections: * an introduction to the concepts of chemistry that are most useful to the information professional; * a survey of the most important reference tools, both print and electronic; * provision of the proper "frames of reference" to help the information professional analyze chemistry-related questions and relate them to appropriate

Instructor(s): Judith Currano, Dana L. Roth, Bartow Culp

1:00 pm - 5:00 pm

Not Just Search Engines: Searching Faster on the Web

Ticketed Event #210

$199 member; $249 nonmember

Any information professional will tell you that search engines also aren't good enough for effective web searching. So how do you find value beyond the rubble of useless links and crass promotions that are inevitable parts of search engine results? This course will provide librarians with a frame work and methodology for searching the Internet effectively and productively. You'll discover many free, highly specialized and largely unknown catalogues of web resources that can dramatically improve search results. The course will also cover selected resources that can help librarians stay up to date in the ever- changing Internet research world, plus tips and tricks that can dramatically increase speed and efficiency of time spent online.

Instructor(s): Rita Vine

1:00 pm - 5:00 pm

Proving Your Worth: Professional, Business and Political Skills

Ticketed Event #215

$199 member; $249nonmember

Does your CEO perceive the library's value as somewhere between that of the fountain in the lobby and the company picnic? Learn how to use legitimate professional, business and political skills to convince administrators, non-librarian decision makers and clients of the value of your essential services. Participants in this very practical course will take home a personalized action list that they can immediately use.

Instructor(s): Michelynn McKnight

1:00 pm - 5:00 pm

Secrets From the Deep: Mining Government Information from the Invisible Web

Ticketed Event #220

$199member; $249nonmember

Finding information from the world's largest printing entity has always been a challenge but with so much now residing in the "deep" or "invisible" web it is even more of a challenge. This class will provide on overview of what the "deep" or "invisible" web is and explore more specifically how to access it and discover what is in the many government databases. Special emphasis will be on the publicly available military websites and databases. This workshop will cover specialized search engines, directories and gateways to help the searcher become more familiar with the best access points for finding the "gold" in the free government databases. The focus will include specialized search tools such as: Google Uncle Sam, Firstgov, Searchmil.com, Searchgov.com, the Army's Center for Lessons Learned Military Domains Search Engine, Air War College Gateway to Internet Resources, Air War College Military Quick Portal, GPO Access and more.

Instructor(s): Greta E. Marlatt

Sunday, June 09, 2002

8:00 am - 12:00 pm

Managing Your Business Within the Business

Ticketed Event #300

$199 member; $249 nonmember

In today's economic environment of cutbacks, and focus on the bottom line, knowing how to manage your information function as a business within your firm is more important than ever. This course will help you to align the library with the corporate strategyfiscal and otherwise; to segment your users, and understand their needs and content purchasing habits; and to benchmark content budgets and spending.

Instructor(s): Leslie Jacobs, Dick Curtis, Outsell

8:00 am - 12:00 pm

Patents 101 : An Introduction to Patents for the Non-Patent Librarian

Ticketed Event #305

$199 member; $249 nonmember

This course covers patent basics including patent documentation, classification, and online search tools. Participants will learn how to : identify and interpret the component parts of a patent; use the patent classification system, including indexes and class definitions, to conduct a basic patent search; and search online patent database systems effectively.

Instructor(s): Michael White, Patent and Trademark Depository Library Program; Kevin Harwell, Business Library, Pennsylvania State University

8:00 am - 12:00 pm

Proving Your Worth: Professional, Business and Political Skills

Ticketed Event #310

$199 member; $249 nonmember

Instructor(s): Michelynn McKnight

8:00 am - 12:00 pm

TechStorm: Technology Brainstorm and Environmental Scan- A Strategic Planning Facilitated Workshop

Ticketed Event #315

$199 member; $249 nonmember

This interactive workshop presents short sketches of key future technologies as well as facilitated discussion about each technology and it's potential impact on libraries and information centre operations. And, you get a potentially unique deliverable as the workshop leaders capture the discussions and produce a document to arrive in your hands after the conference that can serve as an environmental scan - virtually ready to insert in your strategic plan document and process.

Instructor(s): Jane Dysart, Stephen Abram

8:00 am - 12:00 pm

Web-based Financial Databases: Critical Evaluation and Comparison

Ticketed Event #320

$250 member; $300 nonmember

The explosion of new financial databases that claim to be "everything to everyone" has made it difficult to determine which one is right for your user group. Each database has strengths and weakness. We will examine EDGAR/SEDAR, Edgar-Online, FIS Online, Global Access, Hoovers Online, Lexis-Nexis, SkyMinder, Amadeus, and others that will have become available by conference time. These award-winning instructors will examine them for content, search and output capabilities, and access methods (IP filters, passwords, user IDs, etc.). Drawing on these comparisons, participants will be able to make informed decisions about database acquisition.

Instructor(s): Hal Kirkwood, Brent Mai

8:00 am - 5:00 pm

Building Corporate Portals using XML

Ticketed Event #325

$299member; $399nonmember

Getting a handle on an organization's related internal and external information is a daunting task. This intermediate level course, led by Clive Finkelstein, will suggest approaches to moving legacy and relational data to portal access using XML as the information backbone. After laying out the basic portal concepts, Finkelstein will move into the process of designing scalable information systems and modeling their data appropriately. The heart of the class will spotlight metadata, how to define it, and how to implement it via XML. Concepts to be covered include: data, warehouse, and engineering concepts, strategic business planning, data mapping, strategic modeling, data quality and legacy systems, and engineering

Instructor(s): Clive Finkelstein

8:00 am - 5:00 pm

Competitive Intelligence

Ticketed Event #330

$299 member; $399 nonmember

Instructor(s): Seena Sharp

8:00 am - 5:00 pm

Content Management: Strategies & Tools

Ticketed Event #335

$299 member; $399 nonmember

This workshop is intended to assist attendees' architect and implement world-class Intranets. The intermediate-to-advanced level courseware is designed for content managers, information architects, web development and publishing personnel interested in deploying current generation database and related tools and web-enabling strategies. Howard will discuss his Seven Layer model for content management, analyzing where content and technology intersect with people and business processes. Best-of-breed software solutions and strategies will be discussed for: content creation: support for DMS / routing / workflow; content submission: categorization, tagging and indexing; content aggregation & integration: methods to achieve data normalization; content consumption: creation of user interfaces and pull/push/hybrid solutions; E2E (Employee-to-Employee) collaboration: enhanced knowledge-sharing techniques Case studies will examine interfaces and processes that support successful author content submission methods, from the extremely "lightweight" to "heavyweight" submission processes. Key strategies to aggregate and integrate content repositories and information silos will be presented. You will learn how taxonomies and metadata can be used as tools to create portals. Howard will talk about a suite of structured "killer intranet applications" that offer substantial "tactical" return-on-investment (ROI) on intranets. Auto-classification, improved IR and potential ROI of managing unstructured content repositories will be explored. This course will delve into virtual community development and will explore cutting- edge solutions that enable rating members and rewarding contributors (contribution metrics). Website "change management" tools, a new breed of content management solution that promises help for managing the tasks of developing, testing and deploying complex web sites, will be identified and discussed.

Instructor(s): Howard McQueen, Jean DeMatteo

8:00 am - 5:00 pm

Knowledge Management

Ticketed Event #340

$299 member; $399 nonmember

An intelligent enterprise creates genuine value from knowledge, and information professionals are important players in that effort. This extraordinary Learning forum will not only introduce the reflective practitioner to the core concepts and leading-edge practices of knowledge management (KM), but will help you turn these powerful ideas into action. Session participants will develop key insights for linking knowledge management to strategies, systems, and solutions that can raise the overall intelligence of their organizations.

Instructor(s): Michael Kull

8:00 am - 5:00 am

Leadership for the Experienced Info Center Manager

Ticketed Event #345

$299 member; $399 nonmember

Instructor(s): Jeffery Cufaude

8:00 am - 5:00 pm

News Libraries in Crisis: Understanding and Managing Change

Ticketed Event #350

$299 member; $399 nonmember

How is your library holding up to changes in the news industry? The goal of this course is to empower librarians by helping them to both understand the general trends in the industry and identify key areas of concern in their own organizations. All participants will leave with a plan of action to take back to their newsrooms that will not only improve their visibility in the newsroom now and in the future but also provide them with powerful information to influence the decision-makers in their organizations.

Instructor(s): Nora Paul, Kathleen A. Hansen

8:00 am - 5:00 pm

Planning for Impact: Using Scenario Planning to Reposition Business Information Services

Ticketed Event #355

$299 member; $399 nonmember

Scenario planning is a well-established technique for exploring possible futures and their implications. The process enables participants to imagine futures with different features and constraints. Participants in this course will learn: to consider the possible; articulate the unthinkable; assess what the future may mean for their organization; and begin to plan for potential scenarios. This workshop will use scenario planning as a basis for helping business library and information managers consider how they can establish strategically placed business information services and prepare for key roles in knowledge and information intensive organizations.

Instructor(s): Angela Abell, Val Skelton

8:00 am - 5:00 pm

Project Management

Ticketed Event #360

$299 member; $399 nonmember

Instructor(s): Randy Englund

8:30 am - 5:00 pm

New Dynamics of the Global Information Environment

Ticketed Event #370

$299 member; $399 nonmember

Instructor(s): Nigel Oxbrow; William Noorlander

8:30 am - 5:30 pm

Competitive Intelligence for Sci-Tech Information Professionals

Ticketed Event #375

$299 member; $399 nonmember

Competitive Intelligence is the selection, collection, interpretation and distribution of publicly held information that has strategic importance. This course will provide participants with an introduction to general issues in competitive intelligence and practical guidance for developing and implementing a competitive intelligence service with a sci-tech focus to meet the needs of an organization. Scientific and technical resources, such as patents, conference proceedings, and grey literature will be discussed in relation to business intelligence. Instruction and learning will focus on the identification and use of key web-based information resources for competitive intelligence, including commercial online database services.

Instructor(s): Angela Pollis

8:30 am - 5:30 pm

Good Counsel: Exploring the Legal Challenges Facing Information Professionals

Ticketed Event #385

$299 member; $399 nonmember

In this exciting learning forum, you and your experienced faculty will examine the critical legal questions that are and will continue to impact your day-to-day work and the work of your information center as a whole. From copyright and other intellectual property considerations to new developments in labor law and privacy issues, this session will share the critical legal insights that can make the difference during difficult times. This learning forum will place a special emphasis on such legal pitfalls as fair use, database licensing, wrongful termination, discrimination and sexual harassment.

Instructor(s): Stuart Tochner; Laurence Helfer; Gary Williams; Robert Nissenbaum

8:30 am - 5:30 pm

Internet Taxonomies and Meta Data

Ticketed Event #380

$299 member; $399 nonmember

Putting content on the Internet or your intranet with a flexible, effective, and easy-to-use interface requires a strong meta data set and taxonomy. Meta data and taxonomies are two major components that allow for quick, easy navigation and excellent search results. When linked to well-formed data, they create the basis of successful sites. Meta data has evolved quickly over the last three years and many options are now available. Taxonomy management deals with the core concern of content developers and disseminators - how to quickly convey the precise meaning of a record or document so that it can be found quickly and accurately.

Instructor(s): Marjorie M. K. Hlava

8:30 am - 5:30 pm

Researching Global Markets in the Business and Finance Environment

Ticketed Event #390

$325 member; $375 nonmember

The course covers researching the main sources of global market information. The markets covered include industrial products and services as well as consumer products and the new economy sectors, across the main economic regions of Europe, NAFTA and Asia. Emphasis is placed on comparing available information in order to develop realistic global market views. The course will also particularly address the area of structuring international Internet business research into markets alongside conventional desk research methods.

Instructor(s): Sylvia James

8:30 am - 5:30 pm

Strategic Innovation

Ticketed Event #395

$299 member; $399 nonmember

Instructor(s): Ed Hudner

8:30 am - 5:30 pm

TechKnowledge Institute Workshop on Information Architecture

Ticketed Event #400

$299 member; $399 nonmember

The TechKnowledge Institute empowers law firm librarians to be an integral part of their firms' Intranet, extranet, and portal development. Since law librarians are becoming more involved in decisions involving electronic sources and delivery of information, they need technology expertise. Principles of information architecture, usability, and user-focused, scenario-based design concepts are crucial to successful management of a law firm Intranet. Professionals from the academic, web development, and consulting sectors will provide participants with concepts and strategies that can be put to use immediately in the workplace. The course is at the intermediate concepts challenge level. It is designed for librarians who have some technical expertise and familiarity with Intranets and their design, content, and functionality.

Instructor(s): Dr. Mary Lynn Rice-Livley, Joanne Claussen, Mike Dahn, Roy Neal, Linda Will

8:30 am - 5:30 pm

Wirless Technologies

Ticketed Event #405

$299 member; $399 nonmember

Instructor(s): Charles Rubenstein

8:30 am - 5:30 pm

XML

Ticketed Event #410

$299 member; $399 nonmember

XML is increasingly popular markup metalanguage. By separating document structure from formatting instructions it facilitates authoring of documents intended for delivery in multiple formats (web browsers, hardcopy, PDAs, etc.). XML is also widely used for data interchange and metadata encoding. This tutorial will cover an introduction to the design, authoring, and publication of XML documents on the world wide web, print media, etc. We begin the tutorial with some examples of XML encoded documents, an overview of what XML is, followed by a discussion of the reasons why one would want to use XML instead of HTML or a desktop word processing system such as Microsoft Word. After the introduction we discuss how to specify the structure of an XML document using either XML DTDs (Document Type Definitions) (briefly) or XML Schemas (in more detail). We then proceed to consider how XML is used throughout the pipeline of document authoring and publication: XML Schema editors, stylistic considerations in the design of XML Schemas, editing XML documents, authoring links with XLINK, validating XML documents against schemas, translating XML documents to HTML or XSL Flow Objects with XSLT stylesheets, stylesheet editors, page layout and formatting via CSS (Cascading Style Sheets), the use of formatters to generate Adobe Postscript or PDF files from XSL flow objects. We will also discuss (briefly) some of the important public document schemas/DTDs such as TEI (Text Encoding Initiative) and DocBook, as well as approaches to describing tables. Finally, we will briefly discuss issues of document and metadata markup to assist in retrieval and selective dissemination (syndication). The breadth of material covered will limit the depth with which each subject can be addressed. This tutorial is an introduction to XML; it is intended to prepare students to pursue more detailed studies of individual topics needed to achieve working proficiency.

Instructor(s): Frank Olken

9:00 am - 5:00 pm

Management Development Academy Second Day

Ticketed Event #190

$499 member; $649 nonmember

Please visit SLA's Conference website for details http://LosAngeles.sla.org

9:00 am - 5:00 pm

New Technologies Academy Second Day

Ticketed Event #195

$499 member; $649 nonmember

Please visit SLA's Conference website for details http://LosAngeles.sla.org

Instructor(s): Pamela Cibbarelli

9:00 am - 5:00 pm

Virtual Libraries Academy

Second Day

Ticketed Event #200

$499 member; $649 nonmember

Please visit SLA's Conference website for details http://LosAngeles.sla.org.

Instructor(s): Richard Boss

1:00 pm - 5:00 pm

Basic Immunology

Ticketed Event #420

$199 member; $249 nonmember

This course covers basic concepts in immunology including the specialized cells and organs of the immune system, innate immunity, adaptive immunity, diseases of the immune system, and relates these concepts to the types of questions clinicians, researchers, and students may ask of librarians. In this course you will also learn the terminology of immunology; including antigens, phagocyte, complement, natural killer cells, antibodies, lymphocytes, and cytokines. This course will provide an overview to the field of immunology, how the immune system works, and key research areas to watch out for in collection development.

Instructor(s): George McGregor, Chiron Corporation

PCP-

1:00 am-5:00 pm

Not Just Search Engines: Searching Faster on the Web

Ticketed Event #425

$199 member; $249 nonmember

Instructor(s): Rita Vine, Workingfaster.com

1:00 pm - 5:00 pm

Web-based Investment Analyst and Market Research Databases: Critical Evaluation and Comparison

Ticketed Event #430

$250 member; $300 nonmember

The explosion of new investment analyst and market research report databases that claim to be unique and comprehensive has made it difficult to determine which one is right for your user group. Each database has strengths and weakness. We will examine investment and market research databases such as ECNext, Forrester, Frost & Sullivan, Gartner, IDC, Marketresearch.com, Investext/ResearchBank Web, Mintel, Multex, and others that will have become available by conference time. These award-winning instructors will examine them for content, search and output capabilities, and access methods (IP filters, passwords, user IDs, etc.). Drawing on these comparisons, participants will be able to make informed decisions about database acquisition.

Instructor(s): Hal Kirkwood, Brent Mai

1:00 pm - 5:00 pm

Web Technologies Primer

Ticketed Event #435

$199 member; $249 nonmember

Instructor(s): Jaron Rubenstein