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Finding Business Case Studies on the Web
by Jean Keleher

Business case studies, commonly studied in graduate school courses, can be helpful preliminary research tools to understand competitors' past strategies and situations, to learn about market entries or product launches, and to gain cross-industry knowledge based on concrete, concise scenarios. However, case studies are not neatly aggregated into a handful of easily accessible sources. They reside within textbook chapters, as brief references in journal articles, or disguised as company profiles in the business and trade press. Only a handful of sources on the web provide access to case studies: certain business school sites and the sites of some providers of online services to business are best bets.

Start at Harvard
Harvard Business School Publishing (HBSP) (http://www.hbsp.harvard.edu) is the most comprehensive source of case studies, providing access to over 7,500 sources. In addition to Harvard's cases, their catalog includes a selection of cases from Business Enterprise Trust, Design Management Institute, Stanford University, and the University of Western Ontario's Ivey School of Business. Although U.S. companies seem most heavily represented, the catalog also includes cases of non-U.S. companies, and those covering international issues and strategy. For example, I recently began culling secondary research on a company's proposed global expansion strategy by ordering a handful of case studies on top European competitors' forays into specific international markets.

Harvard case studies can be searched by title, subject, and author, and a query can be set to include a search of Harvard Business Review (HBR) articles also. Cases typically cost less than $6.00 per copy. One drawback of HBSP case studies is that, unlike the HBR articles, they are not available to be downloaded electronically from the web site. In fact, they are not available electronically at all, but they may be ordered online through the web site.

Top Business Schools Offer More Sources
Another top business school providing access to some of its case studies on the web is Stanford (http://www-gsb.stanford.edu/research/paper/cases/caselist.htm). Cases listed here, some but not all of which are abstracted, are either available from the Stanford Graduate School of Business by phone or e-mail order, or from Harvard Business School Publishing. In addition to cases, Stanford's Graduate School of Business web site (http://www-gsb.stanford.edu/research/research.htm ) includes a searchable catalog of research paper abstracts.

The web site of The University of Michigan's Center for International Business Education (CIBE) (http://www.bus.umich.edu/research/cibe/ABSTRACT.HTM) hosts some international case studies, as well as a list of CIBE publications that may be of secondary research interest. Other potentially useful resources available through The University of Michigan Business School's site include the research publications and working papers of the National Quality Research Center (http://www.bus.umich.edu/research/nqrc/research.html) and digitized faculty working papers (http://lib.bus.umich.edu).

The Darden School of Business at The University of Virginia provides its Darden Case Bibliography on the Web (http://www.darden.edu/case/bib), with over 1,300 cases, case series and technical notes. Cases can be ordered directly from the site.

Many of the other top business schools publish working papers on their sites, and these can be helpful in keeping current with research in your area. Sloan's School of Management Working Papers Index lists all papers back to 1972 in a searchable format; papers can be ordered for $20.00 to $74.00 (http://libraries.mit.edu/docs/swpidx.html).

Other schools have no uniform catalogs, but particular departments make their cases, papers, and publications available. The University of Chicago's Center for Decision Research lists its publications (http://gsbdrl.uchicago.edu/papers); its Center for Research in Security Prices lists working papers (http://gsbwww.uchicago.edu/fac/finance/papers); and the Marketing department's papers are abstracted ( http://gsbmkt.uchicago.edu/Papers/WPS.html ).

The Duke Center for International Business Research and Education provides abstracts of its working papers (http://www.fuqua.duke.edu/faculty/ciber/wp.htm), as do some departments at Berkeley's Haas (http://haas.berkeley.edu/~citm/research.html), including The Fisher Center for Management and Information Technology.

Dialog "Case Study" Indexing Aids Retrieval
In addition to the business schools' sites on the web, Dialog Web (http://www.dialogweb.com) allows for indexed searching which, in certain files, can yield targeted results for the researcher seeking case studies. File 13, Business & Management Practices, is indexed with "case study" as a document type (DT=). A number of other Dialog files commonly include "case study" or "case studies" in the descriptor field. Those files with the most instances of "case study" descriptors are File 15, ABI/INFORM (with over 100,000 hits), and File 148, IAC Trade & Industry Database (with over 19,000 hits). In these files, combining the descriptor "case stud?" with the expanded company name should return robust results.

Additional Dialog files that contain a significant number of articles coded with "case study" or "case studies" as a descriptor include File 75, IAC Management Contents, File 88, IAC Business A.R.T.S., File 139, EconLit, File 484, Periodical Abstracts PlusText, File 553, Wilson Business Abstracts Full Text, and File 624, McGraw-Hill Publications Online.

Case studies provide concrete examples and situations from which business professionals can both glean best practices and witness mistakes. As part of a secondary research or competitive intelligence program, case studies offer a unique supplement to more common information formats and approaches. Although there is still no definitive, single source for case studies, the web hosts a number of sites that, used alongside conventional online sources and old-fashioned textbooks, can yield a bounty of useful information.

Jean Keleher is a practice research specialist at A.T. Kearney, Chicago, IL, and can be reached at jean_keleher@atkearney.com. She earned her M.I.L.S. from the University of Michigan.




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This page was updated on Tuesday, December 01, 1998 9:40:14 AM.