Branding Our Association: A New NameA New Vision
Cindy Romaine, manager of the Nike Design Library, summarizes two-and-a-half years of work by the SLA Branding Task Force, which was charged with exploring the who, what, and how of our association's future, including the possibility of a new identity.
"A brand identity that works conveys a meaningful message or 'brand promise' to its audience," says Carole Goldstein, senior information specialist at Ketchum New York. She shares her thoughts about branding in an interview with SLA's Public Relations Committee.
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Understand Your Brand Values But Trust the Professionals, Too
When the UK Library Association and the Institute of Information Scientists merged to become the Chartered Institute of Library and Information Professionals (CILIP), Tim Owen, head of external relations, helped to create the new corporate identity. He describes the process and the lessons he learned.
The Why? Behind Web Research Portals
Using the Catherwood Library at the School of Industrial and Labor Relations (ILR) at Cornell University as an example, Stuart Basefsky offers a raison d'être for research portals and tells how he designed the research portal at the ILR.
The Storyteller: An Interview with David McCullough
In 1968, renowned historian and author David McCullough wrote his first book, about the Johnstown flood of 1889, because he thought he could do a better job of telling the story of that tragic event in the nation's history. And he did! The recipient of two Pulitzers and two National Book Awards talks to SLA about his passion for history and the importance of encouraging our children to read.