Advertising Rate Card

The information industry continues to evolve - rapidly. New technologies and resources have provided corporations, universities and other organizations access to a wealth of information. And special librarians continue to serve as the gatekeepers of information resources.

It is estimated that special librarians control the spending of about $1.5 billion each year in information technology, and other related products and services. The purchasing influence of information professionals has even expanded to include the Internet, software and other technologies. Now, more than ever, information professionals are playing a key role in influencing their organizations buying decisions.

Publications of the Special Libraries Association (SLA) offer you access to information professionals working around the world. Nearly 15,000 of these professionals loyally turn to SLAs publications for news, analysis and opinion.

Issuance and Closing Dates

1. Information Outlook

   Month	Space Reservations	Ad Materials
   January	Nov. 19, 1999	Nov. 24, 1999
   February	Dec. 15, 1999	Dec. 30, 1999
   March	Jan. 20, 2000	Jan. 27, 2000
   April	Feb. 18, 2000	Feb. 25, 2000
   May	Mar. 17, 2000	Mar. 24, 2000
   June	Apr. 21, 2000	Apr. 28, 2000
   July	May 17, 2000	May 24, 2000
   August	June 21, 2000	June 28, 2000
   September	July 21, 2000	July 28, 2000
   October	Aug. 18, 2000	Aug. 25, 2000
   November	Sept. 20, 2000	Sept. 27, 2000
   December	Oct. 20, 2000	Oct. 27, 2000

2. Conference Programs, 2000, Philadelphia, PA
   1. Preliminary Program

      Space reservations - January 7, 2000
      Ad materials - January 21, 2000
      Publication date is March, 2000. These deadlines are tentative and extensions may be available. Please call for more information.

   2. Final Conference Program

      Space reservations - April 2, 2000
      Ad materials - April 16, 2000
      Publication date is June, 2000. These deadlines are tentative and extensionsmay be available. Please call for more information.

3. Who's Who in Special Libraries and Buyer's Guide 2000/2001 (annual)

   Space reservations - August 2, 2000
   Ad materials - August 14, 2000
   For Buyer's Guide, listings are due by August 14, 2000.
   Publication date for Who's Who and Buyer's Guide is October, 2000.

Commission/Discounts

A 15 percent commission/discount is allowed to recognized advertising agencies on base price of display ad with submission of camera-ready art requiring no alterations. No cash discount is given.

Mechanical Requirements

1. Information Outlook and Who's Who in Special Libraries

   1. Ad size	Ad width	Ad depth
      Full page	7-1/8"	9-6/8"
      2/3 page (vertical)	4-6/8"	9-6/8"
      1/2 page (horizontal)	7-1/8"	4-6/8"
      1/2 page (island)	4-6/8"	7-1/2"
      1/2 page (vertical)	3-1/2"	9-6/8"
      1/4 page	3-1/2"	4-6/8"
      1/6 page	2-1/2"	4-6/8"

   2. Bleed size is 1/8 over trim size on all sides that bleed. There is an additional $100 charge for a bleed. Trim size: 8.5" x 11"

   3. Halftones at a minimum of 133 linescreen are accepted. Camera-ready artwork or negative (right reading, emulsion down) are accepted.

2. Preliminary Program and Final Conference Program
   1. Trim size: 8-1/2 x 11

   2. Offset printing: Preliminary Program is saddle stitched. Final Conference Program is perfect bound.

   3. Ad size	Ad width	Ad depth
      Full page	7.125"	9-6/8"
      1/4 page	3-1/2"	4-6/8"
      1/2 page (horizontal)	7-1/8"	4.75"
      1/2 page (vertical)	3-1/2"	9-6/8"

   4. Bleed size is 1/8 over trim size on all sides that bleed. There is an additional $100 charge for a bleed.

   5. Halftones at a minimum of 133 linescreen are accepted. Camera-ready artwork or negative (right reading, emulsion down) are accepted.

3. Who's Who in Special Libraries

   Specifications are same as Information Outlook listed above.

   Options include:

   1. Space advertising

   2. Print & Electronic company logos with hotlinks

   3. Buyer's Guide listings

   4. 50-word company description (with purchase of $1,500 or more)

How to Place an Ad

Write, call, fax or e-mail:

Vivian Cohen
Special Libraries Association
1700 Eighteenth Street, NW
Washington, DC 20009-2514 USA

1.301.963.3622
fax 1.301.869.8608

vivian@sla.org
advertising@sla.org

Advertising Rates

Ad Size	1X	3X	6X	12X
Full page	$2,300	$2,100	$2,000	$1,900
2/3 page	$2,000	$1,950	$1,900	$1,800
1/2 island	$1,900	$1,850	$1,800	$1,700
1/2 page	$1,800	$1,700	$1,600	$1,500
1/4 page	$ 975	$ 925	$ 875	$ 775
1/6 page	$ 750	$ 725	$ 700	$ 650

Additional costs for color: $1,100 - 4C, $800 - PMS, $100 - Full bleed

Special Positions

Cover 2 & 3 - 12X only @ $3,400 per issue
Cover 4 - 12X only @ $3,600 per issue
Preferred placement - additional $300 per insertion
Classified Advertisement and Marketplace Information $15 per line, based on 30 characters per line.

Conference Programs, 2000, Philadelphia, PA

1. Preliminary Program and Final Program

   Full page	$2,200
   Half page	$1,700
   Cover 2 & 3	$4,700
   Middle two-page spread	call for rates
   PMS	$ 800
   Four color	$1,100
   Special positions	$2,100

2. Final Conference Program only

   Full page	$1,500
   Half page	$1,250
   Cover 3	$2,000
   Cover 4 (4/c)	$3,300
   PMS	$ 800
   Four color	$1,100
   Special positions	$2,100

Who's Who in Special Libraries 2000/2001 (Annual)