Uncovering the Digital Exhaust: Modern Competitive Intelligence

The potential for competitive intelligence to power new ideas is reaching greater heights.competitive intelligence

More information is available for the information professionals uniquely skilled to find it, and it’s becoming available faster.

What are industry leading businesses doing to capture your market? What core markets have they targeted? Most importantly, what are they planning to do next?

Be the breakthrough at your organization by attending Go Beyond Google: Gathering Competitive Intelligence on Wednesday, September 25, 1:00 – 2:15 pm eastern, part of the 6-session SLA Virtual Conference on Sept. 25-26.

register now.

Organizations today leave a “digital exhaust” that can be seen across the Internet.  While large publicly traded organizations leave a prominent exhaust pattern, small and medium-sized businesses also leave a smoke trail that can be followed to its source.
You can leverage this intelligence to improve account profiling, track the movements of competitors across an industry and across accounts, and get an overall view of the competitive landscape.  

Leave a Reply

  • RT @LibrarySherpa: #SLA2015 Gives Back: We're collecting donations for the no-kill @NEAnimalShelter at the Boston conf. http://t.co/6tUyfRM…
  • Attending #SLA2015 in Boston? Don't forget to check out the #WickedAwesome local arrangements website http://t.co/TnG0tpCzCM
  • @cherylkathleen Check out the "Traveling to Boston" blog post from @SLANewEngland http://t.co/G8sbibL4pw
  • Social Media: News Division Networking Event at #SLA2015 Saturday, June 13 • 7:30pm - 9:30pm. http://t.co/LMIiHvK1il
  • #LISjobs Molecular Plant Sciences Information Specialist | Purdue University http://t.co/fUAomLwwdf #LibJobs
©2015 Special Libraries Association. All Rights Reserved