Uncovering the Digital Exhaust: Modern Competitive Intelligence
More information is available for the information professionals uniquely skilled to find it, and it’s becoming available faster.
What are industry leading businesses doing to capture your market? What core markets have they targeted? Most importantly, what are they planning to do next?
Be the breakthrough at your organization by attending Go Beyond Google: Gathering Competitive Intelligence on Wednesday, September 25, 1:00 – 2:15 pm eastern, part of the 6-session SLA Virtual Conference on Sept. 25-26.
Organizations today leave a “digital exhaust” that can be seen across the Internet. While large publicly traded organizations leave a prominent exhaust pattern, small and medium-sized businesses also leave a smoke trail that can be followed to its source.
You can leverage this intelligence to improve account profiling, track the movements of competitors across an industry and across accounts, and get an overall view of the competitive landscape.