A Magazine to Call Your Own
Three months ago, SLA members were asked to share their impressions of Information Outlook in an online survey. Roughly 86 percent of respondents "strongly" or "somewhat" agreed that the magazine is a valuable benefit of SLA membership, and approximately 60 percent rated it a "primary" or "leading" source of information about the profession.
These results are generally encouraging. But encouraging isn't good enough–not when librarians and info pros have plenty of other resources to turn to for information about knowledge management, social media, copyright, and other topics that are relevant to their jobs.
So, how can SLA change Information Outlook so it better meets your needs? By letting you help determine its content–not just what it says, but who says it.
For example, the theme of the April/May issue (as suggested by the Information Outlook Advisory Council, or IOAC) is 'Social Networking." The IOAC has already approved a proposal for an article that will discuss how a university is using social networking tools to promote some of its courses and research. The article will describe the tools the university is using and discuss the successes and shortcomings of each, the barriers to using them, and plans for future use.
What other social networking topics would you like to read about in the April/May issue? Can you recommend any subject matter experts who can write about these topics? Please be as specific as you can, and feel free to comment on others' proposals as well as providing your own suggestions.
If this approach works well for the April/May issue, I'll continue to use it for future issues of the magazine. I'll also keep you posted about Information Outlook 2.0–a project spearheaded by the IOAC to create a magazine that will encourage member involvement at all stages of the publication process.
Here's your opportunity to make Information Outlook a magazine you can call your own. Suggestions, anyone?
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